Eric C Schwarz
Over the past 20 years, Eric has been an academic and practitioner in sport business management in the United States, China, and Australia. Since 2015, he has served as a Senior Lecturer and Chair of the Postgraduate Courses in Sport Business and Integrity at Victoria University in Melbourne, Australia. Previously, he served nearly seven years as a Professor and Chair of the Department of Sport Business, International Tourism and Hospitality Management at Saint Leo University in Florida, USA.
Biography
Over the past 20 years, Eric has been an academic and practitioner in sport business management in the United States, China, and Australia. Since 2015, he has served as a Senior Lecturer in Sport Management and Chair of the Postgraduate Courses in Sport Business and Integrity at Victoria University in Melbourne, Australia. He also served as the College's Director of Teaching and Learning in 2018. Eric was also a Visiting Lecturer and Researcher at Shanghai University of Sport in China for two years (2015-2016).Before coming to VU, he served nearly seven years as a Professor of Sport Business at Saint Leo University (Florida USA), with four of those years as the Chair of the Department of Sport Business, International Tourism and Hospitality Management. Previous to Saint Leo, he spent nine years at Daniel Webster College (New Hampshire USA), where he was an Associate Professor and Program Coordinator of Sport Management within the School of Business, Management, and Professional Studies. He also served as Visiting Senior Lecturer and Researcher at the University of Ballarat from July 2006 to June 2007.
Eric’s research concentrates on sport marketing, and sport facility and event management. He has a specific focus on the marketing of hallmark and major sports games and events. He currently is working with the Australian Football League (AFL) and a private start-up on the connection between international travelers and attendance at regular-season matches through hosting experience with members.
He has published numerous articles, case studies and encyclopedia entries to multiple leading publications - most recently two chapters of venue management in football and the management of football in India in the Routledge Handbook of Football Business and Management.
He has made over 70 presentations and university guest lectures around the world to date. In March 2017, Eric was a keynote speaker at the Asociación Latinoamericana de Gerencia Deportiva Congress in Buenos Aires, Argentina - and has upcoming conference presentations in 2019 in Santiago, Chile, and Chicago, USA. He also was a presenter at the 2019 EASM Summer School in Madrid, Spain in May 2019 - and a tutor at the EASM Student Seminar in Seville, Spain in September 2019.
Education
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EdD Sport Management, United States Sports Academy, 1998
MEd Administration & Supervision, Salisbury University, 1992
BS Physical Education, Plymouth State University, 1991
Areas of Research / Professional Expertise
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Sport Marketing
Sport Facility and Event Management
Sport Business Management
Personal Interests
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Golf, Travel
Websites
Books
Articles
The reciprocal and influential connection between sport marketing and management, and the sport sciences.
Published: Sep 13, 2019 by International Journal of Sport Management and Marketing
Authors: Eric C. Schwarz
The author seeks to connect the biophysical, psychosocial and sociocultural domains of sport science to determine whether each domain plays an integral role in sport marketing and management while also enhancing the ability of sport scientists to advance their fields of study. The research shows that, because of the hybrid nature of sport management, there is a need for cross-disciplinary education in sport sciences and sport marketing and management.
Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital
Published: Sep 13, 2019 by International Journal of Entrepreneurship and Small Business
Authors: Eric C. Schwarz
The goal of this paper is to take a look at how marketing seems, in most cases, to have moved away from the social sciences into the business realm by bringing awareness to the historical relationship by articulating the role sport marketing plays in contributing to the social psychological concepts of 'social capital' and 'sense of community'.
Impacts and implications of an annual major sport event: A host community perspective
Published: Jun 01, 2018 by Journal of Destination Marketing and Management
Authors: Qin Yao and Eric C. Schwarz
This study explores the impacts of the World Golf Championships HSBC Champions tournament in Shanghai, China, as perceived by host community residents over the past 10 years, and how those perceptions affected their attitudes towards the future hosting of this event.
Transnational venue management corporations and local embeddedness: A case study on the Mercedes-Benz Arena in Shanghai, China.
Published: Feb 06, 2017 by International Journal of Sports Marketing and Sponsorship
Authors: Qin Yao and Eric C. Schwarz
The case of the Mercedes-Benz Arena in Shanghai, China raises an important issue with respect to transnational venue management corporations embedding and operating in foreign markets. The purpose of this paper is to examine how Anschutz Entertainment Group (AEG) has implemented social embeddedness strategy to influence the management structure and enhance the operational performance of the Mercedes-Benz Arena
The role of demography and migration in shaping the future of leisure, recreation, and sport
Published: Oct 01, 2015 by International Journal of Sport Management,
Authors: Eric C. Schwarz, Nigel I. Jamieson, and Brenda G. Pitts
The purpose of this paper is to articulate various considerations of how demography and migration will shape the future of leisure, recreation, and sport. This information is crucial to explaining the future emerging markets in sport beyond simply location, but in terms of the evolving sport and leisure opportunities evident around the world, the growth of sport as related to changes in future generations of consumers, and addressing that demand for leisure, recreation, and sport worldwide.
The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis.
Published: Jun 03, 2013 by Journal of Applied Marketing Theory
Authors: Eric C. Schwarz, Patrick R. Murphy, and Barbara Caldwell
Looks at various bankruptcies in North American professional sports and their implications
The role of recovery marketing to recapture a sport market over the past decade: From travel and tourism to professional and amateur sport business.
Published: Jul 22, 2010 by Journal of Applied Marketing Theory
Authors: Eric C. Schwarz
This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.