Cláudia  Pereira Author of Evaluating Organization Development
FEATURED AUTHOR

Cláudia Pereira

PhD in Anthropology - Researcher and lecturer
PUC-Rio - Pontifical Catholic University of Rio de Janeiro

PhD (2008) in Anthropology (PPGSA – IFCS/UFRJ). Lecturer and researcher at Pontifical Catholic University of Rio de Janeiro since 2006. I concentrate my research on social representations of youth in the media, especially in advertising, subcultures and material culture. In 2018, I have been accepted as Visiting Researcher at ICS - Institute of Social Sciences at University of Lisbon, Portugal.

Biography

PhD (2008 ) and Master (2003 ) in Cultural Anthropology at PPGSA (Graduate Program in Sociology and Anthropology ) from the IFCS ( Institute of Philosophy and Social Sciences ) of the UFRJ ( Federal University of Rio de Janeiro ) . Professor of the Graduate Program in Social Communication at PUC -Rio , I concentrate my research in the study of social representations of youth in the media, especially in advertising, and their relationship to subcultures and material culture. I was selected in 2015 to the program Young Scientist of Our State , from the Foundation Carlos Chagas Filho Research of the State of Rio de Janeiro. Leader of the Research Group "Carioca Youths, their cultures and media representations" (2015). From August 2018 till January 2019, I remained as Visiting Researcher at the ICS - Institute of Social Sciences of the University of Lisbon, under the supervision of the sociologist Professor Dr. José Machado Pais.

Areas of Research / Professional Expertise

    My researches concentrate on youth studies. I´m interested in youth cultures, subcultures, youth consumption, migration, material culture and media representations of youth.

Personal Interests

    I like rock´n´roll a lot.

Books

Featured Title
 Featured Title - Brazilian Youth - Pereira - 1st Edition book cover