Kevin  Ruck Author of Evaluating Organization Development

Kevin Ruck

PR Academy

Editor and co-author of Exploring Internal Communication.


Co-founder of PR Academy, the largest provider of PR education in the UK. PR Academy delivers CIPR, PRCA and AMEC qualifications.  Researcher and speaker. Course leader for PR Academy's delivery of the CIPR Specialist Diploma: Internal Communication, a highly regarded professional qualification.

Areas of Research / Professional Expertise

    Internal communication, employee engagement, organisational engagement, communication measurement and evaluation, leadership communication, employee voice, digital communication


Featured Title
 Featured Title - Exploring Internal Communication 4E - Ruck - 1st Edition book cover


PR Academy

Who's Listening? A small-scale research project exploring how organisations listen to employees

Published: Dec 01, 2019 by PR Academy
Authors: Kevin Ruck; Howard Krais; Mike Pounsford
Subjects: Business, Management and Accounting, Communication Studies

This report includes a review of definitions and primary research conducted by the authors in 2019. We set out to achieve a number of outcomes: • Insights into the current state of listening in organisations • Reflections on how well we listen as organisations • Challenge thinking and enrich understanding of how organisations can listen effectively • Provide and share practical hints and tips on how to improve listening in organisations

Public Relations Review

Employee voice: An antecedent to organisational engagement?

Published: Dec 01, 2017 by Public Relations Review
Authors: Kevin Ruck; Mary Welch; Barbara Menara
Subjects: Business, Management and Accounting, Communication Studies

Employee engagement is recognised as important for organisational effectiveness and a factor in achieving innovation and competitiveness. Despite the importance of engagement, relatively little research has yet been done on communication and engagement. This paper aims to contribute to knowledge in this area by providing insight on internal communication and organisational level employee engagement

CIPD ARC Conference

Smiling, but not with his eyes: authentic employee voice for inclusive organisations

Published: Nov 01, 2017 by CIPD ARC Conference
Authors: Kevin Ruck
Subjects: Business, Management and Accounting, Communication Studies

The focus of this paper is the nature of leadership communication required for effective employee voice as a core component of organisational inclusivity. The study addresses an under-researched aspect of communicative leadership and inclusivity: senior manager communication capabilities for employee voice. It argues that dialogue is fundamental to embedding employee voice in organisations in ways that support an inclusive culture.

Journal of Communication in Healthcare

Effective messages and media for employee health campaigns

Published: Jul 01, 2017 by Journal of Communication in Healthcare
Authors: Kevin Ruck, Andrew Cooper, Andy Hurley, Kathryn Ashton, Chris Lines & Alan Willson
Subjects: Business, Management and Accounting, Communication Studies

This study describes how the use of internal communication messages and channels contributed to engagement and improvements in health of NHS Wales employees who took part in a 6-month programme to improve their personal health. A mixed methods research approach was taken that incorporated a post programme evaluation survey and 13 semi-structured interviews conducted 9–12 months after the communication programme.

Public Relations Review

Valuing internal communication; management and employee perspectives

Published: Jun 01, 2012 by Public Relations Review
Authors: Kevin Ruck; Mary Welch
Subjects: Business, Management and Accounting, Communication Studies

Effective internal communication is a prerequisite for organisational success. Organisations need to evaluate and improve communication especially in increasingly difficult economic pressures. Assessment instruments enable organisations to monitor communication effectiveness. This review of academic and consultancy studies found over reliance on measuring satisfaction with the communication process. T