BiographyDaniel R. Hoffman is the president of Pharmaceutical Business Research Associates (PBRA) which he founded in 2001. PBRA consults to the pharmaceutical industry and other health care sectors on business matters involving competitive intelligence, strategic marketing assessments and promotional messaging analysis.
Prior to founding PBRA, Dr. Hoffman worked, successively, as an analyst at Booz-Allen & Hamilton and as a marketing research manager at Wyeth Pharmaceuticals. In the early 1990s he developed graduate business programs in pharmaceutical marketing for St. Joseph's University (Philadelphia) and at the Philadelphia College of Pharmacy & Science.
Dr. Hoffman holds a bachelor’s degree from the University of Michigan. He received M.A. and Ph.D. degrees in political sociology from the University of California.
Areas of Research / Professional Expertise
Business research, competitive intelligence, strategic assessment, pharmaceutical industry
U.S. history, American literature, swimming