Richard M. Perloff Author of Evaluating Organization Development

Richard M. Perloff

Cleveland State University

Richard M. Perloff is a noted American scholar who specializes in persuasion, psychological perceptions of media effects, and political communication. He has written books on persuasion, political communication, and news, as well as writing many newspaper opinion pieces, letters, and features. He is a professor of communication, psychology, and political science at Cleveland State University.


Perloff, born July 28, 1951, grew up in Chicago and West Lafayette Indiana, a college town famously dubbed in the 1960s a hotbed of student rest. Perloff’s father, Robert Perloff, was a well-known psychologist and frequent, iconoclastic and active newspaper letter-writer. His mother, Evelyn Perloff, one of a handful of post-War War II female psychologists, continues to work at a behavioral measurement database service she formed.

Perloff graduated cum laude from the University of Michigan, majoring in philosophy, and writing news, features and editorials for The Michigan Daily, where he served as an editorial page editor. Rick got a Master’s in communication from the University of Pittsburgh and a Ph.D. in mass communications from the University of Wisconsin-Madison. He was awarded a postdoctoral fellowship at Ohio State University, where he worked with the late Tim Brock in psychology, and with faculty in journalism and communication. He has been on the communication faculty at Cleveland State University since 1979.

Perloff is married with two adult children — a civil rights attorney and a financial journalist.

Areas of Research / Professional Expertise

    Perloff was chair and founding director of the School of Communication, serving in these roles from 2003-2011 and helping shepherd the development of three communication majors and a Ph.D. track in urban communication. He has advised many undergraduate students on research projects and Master’s students on theses, and currently serves as adviser to the campus student newspaper, The Cauldron.



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