Ana  Andjelic Author of Evaluating Organization Development

Ana Andjelic

Ana Andjelic is a strategy executive, author of “The Business of Aspiration” and Forbes CMO Next who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.


Ana is a strategy executive, author of The Business of Aspiration, and Forbes CMO Next. She focuses on brand-driven management and growth of modern businesses and works with companies to develop new business models, value architectures and revenue streams.

In her leadership roles, Ana is tasked with introducing and/or amplifying brand marketing capabilities, resources, and processes in the organization and with defining the global positioning, brand and business strategy, and growth planning. Her executive mandate is to modernize the existing retail structure, to introduce the new value architecture, to capitalize on data and new retail technologies, and to advance the retail service and experience offerings. Ana specializes in brand strategy, retail innovation and holistic brand management.

Ana earned her Doctorate in Sociology and Masters in Media Studies and worked at the world's top brands and advertising agencies. She is a widely read columnist, public speaker and advisor.

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Areas of Research / Professional Expertise

    Brand Strategy
    Business Strategy
    Organizational Studies
    Consumer Experience



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 Featured Title - Business of Aspiration: Andjelic - 1st Edition book cover