BiographyAna is a strategy executive, author of The Business of Aspiration, and Forbes CMO Next. She focuses on brand-driven management and growth of modern businesses and works with companies to develop new business models, value architectures and revenue streams.
In her leadership roles, Ana is tasked with introducing and/or amplifying brand marketing capabilities, resources, and processes in the organization and with defining the global positioning, brand and business strategy, and growth planning. Her executive mandate is to modernize the existing retail structure, to introduce the new value architecture, to capitalize on data and new retail technologies, and to advance the retail service and experience offerings. Ana specializes in brand strategy, retail innovation and holistic brand management.
Ana earned her Doctorate in Sociology and Masters in Media Studies and worked at the world's top brands and advertising agencies. She is a widely read columnist, public speaker and advisor.
Pre-order the Business of Aspiration book here: https://thebusinessofaspiration.com/
For collaborations, contact my Business Practice: https://www.linkedin.com/company/fame-&-glory/?viewAsMember=true
For speaking engagements, contact APB Bureau: https://www.apbspeakers.com/speaker/ana-andjelic/
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Areas of Research / Professional Expertise