Ana  Andjelic Author of Evaluating Organization Development
FEATURED AUTHOR

Ana Andjelic


Ana Andjelic is a strategy executive, author of “The Business of Aspiration” and Forbes CMO Next who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

Biography

Ana is a strategy executive, author of The Business of Aspiration, and Forbes CMO Next. She focuses on brand-driven management and growth of modern businesses and works with companies to develop new business models, value architectures and revenue streams.

In her leadership roles, Ana is tasked with introducing and/or amplifying brand marketing capabilities, resources, and processes in the organization and with defining the global positioning, brand and business strategy, and growth planning. Her executive mandate is to modernize the existing retail structure, to introduce the new value architecture, to capitalize on data and new retail technologies, and to advance the retail service and experience offerings. Ana specializes in brand strategy, retail innovation and holistic brand management.

Ana earned her Doctorate in Sociology and Masters in Media Studies and worked at the world's top brands and advertising agencies. She is a widely read columnist, public speaker and advisor.

Pre-order the Business of Aspiration book here: https://thebusinessofaspiration.com/

For collaborations, contact my Business Practice: https://www.linkedin.com/company/fame-&-glory/?viewAsMember=true

For speaking engagements, contact APB Bureau: https://www.apbspeakers.com/speaker/ana-andjelic/

Subscribe to Sociology of Business newsletter: https://andjelicaaa.substack.com/

For more information, see my portfolio website: http://www.andjelicaaa.com/

Areas of Research / Professional Expertise

    Brand Strategy
    Marketing
    Business Strategy
    Management
    Organizational Studies
    Innovation
    Luxury
    Fashion
    Lifestyle
    Consumer Experience
    Design

Websites

Books

Featured Title
 Featured Title - Business of Aspiration: Andjelic - 1st Edition book cover