Antonio  Lopez Author of Evaluating Organization Development
FEATURED AUTHOR

Antonio Lopez

Chair and Associate Professor of Communications and Media Studies
John Cabot University

With a research focus on bridging ecology with media literacy, Antonio Lopez, Ph.D, is an expert curriculum designer, educator, trainer, theorist, and researcher. He is the founding theorists and architects of ecomedia literacy. Currently he is Chair and Associate Professor of Communications and Media Studies at John Cabot University in Rome, Italy. Resources and writing are available at: https://antonio-lopez.com/

Biography

Antonio Lopez, Ph.D. is a leading international expert of media literacy and education. He is an experienced curriculum designer, educator, trainer, theorist, researcher and public speaker. López was content provider for a groundbreaking Spanish language media and health CDROM produced by the New Mexico Media Literacy Project, Medios y remedios, and created a multicultural media literacy curriculum, Merchants of Culture. As a producer of dozens of youth media projects, López has collaborated with the MacArthur Foundation, National Center for the Preservation of Democracy, and National Rural Health Organization. As a consultant, López has advised PBS' In the Mix series, Intel and The Praxis Project on media and cultural diversity. He received professional training at the Center for Investigative Reporting in San Francisco, earned his BA in Peace and Conflict Studies at UC Berkeley and MA in Media Studies at the New School for Social Research. He earned a Ph.D. is Sustainability Education from Prescott College. He has written numerous academic articles, essays and four books: Mediacology: A Multicultural Approach to Media Literacy in the 21st Century; The Media Ecosystem: What Ecology Can Teach Us About Responsible Media Practice; Greening Media Education: Bridging Media Literacy with Green Cultural Citizenship; Ecomedia Literacy
Integrating Ecology into Media Education. He is currently Chair and Associate Professor of Communications and Media Studies at John Cabot University in Rome, Italy. Visit his website at: https://antonio-lopez.com/

Areas of Research / Professional Expertise

    Putting the "eco" into media ecology, Lopez's primary focus is to help media teachers integrate environmental concerns into their curriculum.

Websites

Books

Featured Title
 Featured Title - Ecomedia Literacy - 1st Edition book cover

Articles

Digital Culture and Education

Ecomedia Literacy: Educating with Ecomedia Objects and the Ecomediasphere


Published: Sep 01, 2020 by Digital Culture and Education
Authors: Antonio Lopez
Subjects: Education, Media and Cultural Studies

In this paper, I introduce an integrative method of analysis I devised called the “ecomediasphere.” The ecomediasphere prompts learners to explore the ecomedia object’s use and meaning from four different perspectives: lifeworld, culture, political economy, and materiality. Conceptually and theoretically, these four perspectives correspond with various lenses that inform digital media literacy and environmental literacy

Journal of Education for Sustainability/Journal of Media Literacy

Ecomedia: The Metaphor that Makes a Difference


Published: May 04, 2020 by Journal of Education for Sustainability/Journal of Media Literacy
Authors: Antonio Lopez
Subjects: Education, Media and Cultural Studies, Environment and Sustainability

This essay introduces our special issue on ecomedia literacy by exploring how the ecomedia metaphor affords a deeper awareness of media’s environmental footprint.

Teaching Media Quarterly

Deconstructing Chipotle: Media as Environmental Education


Published: Dec 14, 2016 by Teaching Media Quarterly
Authors: Antonio Lopez
Subjects: Education, Media and Cultural Studies, Environment and Sustainability

Drawing on media analysis techniques and ecocriticism, students critically assess in a written assignment (six to eight-page paper) the messaging Chipotle uses to promote its ethical and environmental food brand to explore environmental ideologies and ecological discourses.

International Journal of Social Ecology and Sustainable Development (IJSESD)

Greening the Mediapolis with Media Literacy


Published: Apr 01, 2014 by International Journal of Social Ecology and Sustainable Development (IJSESD)
Authors: Antonio Lopez
Subjects: Education, Media and Cultural Studies, Environment and Sustainability

This essay proposes that media education should enable us to closely analyze the institutions, technological forms, cultural practices and worldview that are shaped by media technology, including how they impact ecological sustainability.

Journal of Education for Sustainability

Greening A Digital Media Culture Course: A Field Report


Published: Feb 14, 2013 by Journal of Education for Sustainability
Authors: Antonio Lopez
Subjects: Education, Media and Cultural Studies, Environment and Sustainability

In 2011 I had an opportunity to put the framework into practice while teaching two sections of a digital media culture course at an American liberal arts college in Rome, Italy. My goal was to work within the university’s standard requirements while introducing a green framework based on Ecomedia Literacy.

Environmental Communication

Defusing the Cannon/Canon: An Organic Media Approach to Environmental Communication


Published: Feb 10, 2010 by Environmental Communication
Authors: Antonio Lopez
Subjects: Media and Cultural Studies, Environment and Sustainability

This article argues that such an effort mirrors a mechanistic strategy of industrial production and remains a “shallow” method of environmental communications. In response, it is argued that “organic media,” like glasnost, is based on open and local contexts. This article concludes that “slow” and “small” communication environments can encourage biodiverse ecological intelligence, an approach that embodies a sustainable and “deep” methodology.

Videos

Environmentalists in a Cave: In Conversation with Antonio López

Published: Nov 29, 2020

Adding the "eco" in media literacy, "a holistic framework that explores the ecological “footprint” and “mindprint” of media as drivers of environmental problems and solutions." On this episode, Asia interviewed Antonio Lopez about ecomodernism, ecomedia literacy, and his upcoming publication about inserting an eco-element in the educational system.

EcoMedia Literacy Ft. Dr. Antonio Lopez

Published: Dec 08, 2020

This episode of Media Savvy Citizens features Dr. Antonio Lopez, author of Ecomedia Literacy: Integrating Ecology into Media Education.