Brendon  Knott Author of Evaluating Organization Development

Brendon Knott

Associate Professor
Cape Peninsula University of Technology

Brendon Knott is Associate Professor in the Sport Management Department at the Cape Peninsula University of Technology, South Africa. His primary research interests include sport marketing, sport tourism and mega-event studies, especially legacy and place-branding. He serves as Associate Editor for the Journal of Leisure Research and on the Editorial Board of the Journal of Destination Marketing and Management. He has a passion for sport and its impact on society, especially in emerging nations.


Prof. Brendon Knott has established himself as an emerging global expert and thought-leader in the field of sport business, sport tourism and sport event studies. More broadly, he has developed special expertise in applied areas of marketing, branding, tourism and event studies, all within a sport context and primarily related to the emerging nation context. Prof. Knott received a scholarship to conduct his PhD study at Bournemouth University, UK, where he focused on the emerging field of nation branding as a legacy of the 2010 FIFA World Cup for South Africa (2015). He remains committed to this niche developing tourism field and presented at the first International Place Branding Association conference (2016). A sign of his international recognition as a sport tourism researcher and his commitment to research promotion is evidenced in his being an Associate Editor and Board Member of two international accredited journals (Journal of Leisure Research and Journal of Destination Marketing and Management  respectively) and regular reviewer of other accredited journals. He continues to showcase his research at local and international conferences, being an invited keynote speaker at industry conferences nationally and globally and Chair of the organising committee of the International Conference on Events (2021). He was invited to present his PhD study findings at the South African Parliament’s Tourism Summit (2012). Prof. Knott supervises Doctoral and Masters students. He has a National Research Foundation of South Africa (NRF) rating of Y2 (2018).

Besides research, Prof. Knott has continued to allow his research and global engagement to influence his teaching and learning, where he has been recognised by his peers for his innovation and excellence by receiving two teaching awards and serving as Curriculum Officer in his department, developing three new qualifications in sport and leisure management. Prof. Knott’s passion for sport tourism research and its impact on society and relevance to the African continent has led him to engage, promote and serve a number of other initiatives and partnerships even beyond the academic realm.

Areas of Research / Professional Expertise

    Prof Knott's research focus areas are sport business; sport tourism; and sport event studies. In particular, he has focused on sport mega-event legacies relating to nation-branding in emerging nations.

Personal Interests

    Beyond the scope of these academic activities, Prof. Knott is actively involved in the leadership of a local faith-based NPO. He loves the outdoors and participates in a variety of sport activities as a member of the Sports Science Institute of South Africa as well as trail-running and mountain-biking enthusiast. He excelled mostly in the sport of tennis, where he captained his High School 1st team and played in the regional club league for a number of years. He is an avid sport fan, particularly rugby, cricket and tennis. He has attended multiple Olympic Games and FIFA World Cups along with other sport events.



Featured Title
 Featured Title - Sport and Development in Emerging Nations: Tinaz & Knott - 1st Edition book cover


Journal of Contemporary Hospitality Management

Sport mega-events and nation branding: Unique characteristics of the 2010 FIFA World Cup, South Africa, , 29(3): 900-923.

Published: Mar 18, 2017 by Journal of Contemporary Hospitality Management
Authors: Knott, B., Fyall, A. & Jones, I.
Subjects: Sports and Leisure, Tourism, Hospitality and Events

The paper proposes that while sport mega-events provide nation branding opportunities, the extent of these benefits may vary according to the context of the nation brand with lesser-known, troubled or emerging brands seemingly having the most to gain.

International journal of culture, tourism and hospitality research

Leveraging nation branding opportunities through sport mega-events

Published: Mar 07, 2016 by International journal of culture, tourism and hospitality research
Authors: Brendon Knott, Alan Fyall, Ian Jones
Subjects: Sports and Leisure, Tourism, Hospitality and Events

This paper aims to indicate a shift in focus from legacy to the leveraging of event impacts, and previous papers have indicated a growing awareness of the brand-related legacies associated with sport mega-events for a host nation. However, none have explored this in relation to the strategic activities of nation brand stakeholders.

Journal of Destination Marketing & Management

The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup

Published: Mar 01, 2015 by Journal of Destination Marketing & Management
Authors: Brendon Knott, Alan Fyall, Ian Jones
Subjects: Sports and Leisure, Tourism, Hospitality and Events

The examination of both event and brand stakeholder perceptions and experiences post the event was therefore identified as an important research area. The case of South Africa and the 2010 FIFA World Cup was selected as improving the brand image was clearly stated as an aim for the host nation.