BiographyArt Weinstein, Ph.D., is Professor and Chair of Marketing at the Huizenga Business School at Nova Southeastern University, Fort Lauderdale, Florida (USA). He is an internationally known scholar on B2B market segmentation and customer value.
Dr. Weinstein specializes in providing practical strategic solutions, grounded in relevant theory, to complex business problems. Art has assisted some of the leading companies in the world -- such as Bayer Diagnostics, Bristol-Myers Squibb Canada, Citrix Systems, Hewlett- Packard, Intel and Motorola -- with their market segmentation and customer value initiatives. Customer behavior, market forces and research drive his recommendations.
As a results-driven trainer and facilitator, Weinstein is committed to excellence through preparation, presentation and post-session evaluation. My goal is for all of my sessions to be informative, innovative, involving and implications-oriented.
Art Weinstein has authored 7 books and more than 75 scholarly papers and trade articles in his areas of expertise. His passion for publishing is equaled by his passion for assisting his clients solve problems, creating successful business models and providing new strategic insights and directions.
Marketing research, strategy, and consulting
Areas of Research / Professional Expertise
Customer value, market segmentation
Technology products/companies, classic rock music, Tampa Bay Buccaneers football
Published: Aug 03, 2012
Chapter 1 - Customers Want Exceptional Value!