Allan J. Kimmel

Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France. He holds MA and Ph.D. degrees in social psychology from Temple University (USA). His research and writing interests focus on consumer behavior, marketing and research ethics, deception, word of mouth and commercial rumors, consumers’ relationship to products, and connected marketing. In addition to his academic pursuits, he is an accomplished guitarist, photographer, and restaurant reviewer.