Dr. Amitoj  Singh Author of Evaluating Organization Development

Dr. Amitoj Singh

DGM- Product Innovation Team (PIT)
Samsung India Electronics- South West Asia Regional HQ

Amitoj Singh is a pioneering PhD holder in the discipline of industrial design from India. His ground-breaking research has lead to the develop-ment of the emotion-centered framework for product design. He is deeply interested in blending his rich industry experience and academic rigor to develop breakthrough innovative products, services, and systems.


Currently, he is leading product innovation projects at the South West Asia headquarters of Samsung India Electronic Pvt. Ltd. Before joining Samsung, he was working as an assistant professor in the industrial design program at IIT Delhi. During his tenure at IIT he was actively engaged in strategy, research, and innovation consultancy with various global companies in auto-mobiles, consumer products, health care, retail, patent consultants, engineer-ing products, and industrial products, and in the education sectors. Prior to starting his career in academics he worked as the founding design man-ager at the industrial design studio (R&D) of Hero Honda Motors Limited. During his tenure of at Hero Honda, he was instrumental in establishing the industrial design studio and leading various motorbike styling projects. His diverse design and innovation projects have brought him acclaim from media and the industry. He has various international publications and pat-ents (applied) to his credit. His specializations include disruptive innovation management, design research and strategy, and the emotion-centered product concept.


    Innovation Management

Areas of Research / Professional Expertise

    Development of an Emotion Centred Research Framework for Product Styling


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 Featured Title - Managing Emotion in Design Innovation - 1st Edition book cover