In Consumer Social Values Lynn co-authored one chapter that is an autobiographical account of how to use an Indie Girl blog entrepreneurially. Since the chapter stresses authenticity, inquiring minds want an explanation. His first response is to refer to that old cartoon showing a canine at a computer keyboard with the caption, "On the internet, no one knows you're a dog." Inspirational words to all Kahles (pronounced like the dog, collies). The better answer is that he picks co-authors carefully. Thanks, Rachel Larsen.