We are proud to present our Business, Management & Accounting textbook catalogue! Browse our selection of titles designed for the classroom and focusing on a wide range of key areas in these important and expanding field.
Click through the list of section headings to see the books we have available in these areas. Instructors who are interested in a text are invited to request a complimentary exam copy. Just click on the 'Request Inspection Copy' link and fill in our simple, pre-set form with the requisite information.
To see the rest of our Business books, please visit www.routledge.com/business.
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…
Paperback – 2018-10-08
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…
Paperback – 2018-08-15
Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution…
Paperback – 2018-04-19
Mastering Management in the Creative and Cultural Industries
International aviation is a massive and complex industry that is crucial to our global economy and way of life. Fundamentals of International Aviation, designed for the next generation of aviation professionals, flips the traditional approach to aviation education. Instead of focusing on one…
Paperback – 2018-03-21
Business Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks…
Paperback – 2018-01-08
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…
Hardback – 2017-11-13
In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cultural Differences,…
Paperback – 2017-09-26
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