Business, Management & Accounting Textbooks New textbooks for the 2018-2019 academic year

We are proud to present our Business, Management & Accounting textbook catalogue! Browse our selection of titles designed for the classroom and focusing on a wide range of key areas in these important and expanding field.

Click through the list of section headings to see the books we have available in these areas. Instructors who are interested in a text are invited to request a complimentary exam copy. Just click on the 'Request Inspection Copy' link and fill in our simple, pre-set form with the requisite information.

To see the rest of our Business books, please visit www.routledge.com/business.

Featured Products

  • E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-10-08 
    Routledge

  • Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    Paperback – 2018-08-15
    Routledge

  • Artist Management

    Agility in the Creative and Cultural Industries

    By Guy Morrow

    Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution…

    Paperback – 2018-04-19
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Fundamentals of International Aviation

    By Suzanne K. Kearns

    International aviation is a massive and complex industry that is crucial to our global economy and way of life. Fundamentals of International Aviation, designed for the next generation of aviation professionals, flips the traditional approach to aviation education. Instead of focusing on one…

    Paperback – 2018-03-21
    Routledge
    Aviation Fundamentals

  • Business Process Management

    Practical Guidelines to Successful Implementations, 4th Edition

    By John Jeston

    Business Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks…

    Paperback – 2018-01-08
    Routledge

  • The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-13
    Routledge

  • Managing Cultural Differences

    Global Leadership for the 21st Century, 10th Edition

    By Neil Remington Abramson, Robert T. Moran

    In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cultural Differences,…

    Paperback – 2017-09-26
    Routledge

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