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We are proud to present our Business, Management and Accounting textbook catalogue! Browse our collection of titles designed specifically for use in the classroom and to enhance student performance across a wide range of courses in the field.
Click through the list of section headings to see the books we have available in these areas. Instructors who are interested in a text are invited to request a complimentary exam copy. Just click on the 'Request Inspection Copy' link and fill in our simple, pre-set form with the requisite information.
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Called to Account traces the evolution of the global public accounting profession through a series of scandals leading to voluntary or mandated reforms. Ever entertaining and educational, the book describes 16 of the most audacious accounting frauds of the last 80 years and identifies the…
Paperback – 2019-07-31
Routledge
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…
Paperback – 2019-05-01
Routledge
This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly…
Paperback – 2019-04-11
Routledge
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value…
Paperback – 2019-03-14
Routledge
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning…
Paperback – 2019-02-14
Routledge
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our…
Paperback – 2019-01-18
Routledge
Business Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks…
Paperback – 2018-01-08
Routledge
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