A Conversation with Authors Tom Koulopoulos & Dan Keldsen

The authors explain the foundation of the Gen Z effect, which occurs when the simplicity and affordability of technology unites generations, rather than divides them.

We are thrilled to announce the launch of the last book of our fall 2014 season. The Gen Z Effect: The Six Forces Shaping the Future of Business by Tom Koulopoulos and Dan Keldsen releases today!

In the book, the authors explain the foundation of the Gen Z effect, which occurs when the simplicity and affordability of technology unites generations, rather than divides them. They use the “six forces” to demonstrate how this phenomenon will shape the workplace, and why it is imperative for businesses to embrace its effects.

Click here to listen to a discussion of The Gen Z Effect with the authors on Financial Spectrum.

Below, Tom and Dan share their inspiration for the book:

What inspired you to write The Gen Z Effect?

TK: In our work we’ve seen far too many companies and people get stuck in generational thinking. We wanted to write a book that went against the conventional wisdom about generations.

DK: There are so many lazy stereotypes about generations. It’s time we owned up to it as a society, and did something about it. The chance to come full-circle and tie up the generation gap myth once and for all, was an invitation from Tom that I couldn’t resist!

Tom KoulopoulosWhat was your favorite part of the writing and publishing process?

TK: The collaboration. Having a few years between us we had our own perspectives. It was pretty interesting to look at something from an entirely unconventional perspective.

DK: I’ve always preferred being a collaborator – so a project like this was a great opportunity to really put myself to the test. I certainly feel that collaborating made this book much richer than either of us doing it on our own.

Being able to pull from the 13 years we worked together, and the 7 years that had passed since then, made for a wealth of experiences and connections that should find a hook for just about anyone.

Who do hope reads your book? What do you want them to get from it?

TK: This may sound cliché, but everyone needs to get this new way of thinking, at least if they expect to stay in the game.

DK: Absolutely – to borrow a phrase from Jim Champy, it’s time for a generational re-engineering. We are ALL Gen Z – some people just haven’t realized it yet. We have a few things to say that might help.

Who was your #1 influencer for your work?

Our kids!

Dan KeldsenWhat are you reading right now?

TK: Email, Twitter, and Facebook! What’s on my nightstand might be a better question. Christine Bader’s The Evolution of a Corporate Idealist and Jonathan Berman’s Success in Africa.

DK: Who has time to read? Nobody reads anymore! Just kidding. (One of many myths to knock down.)

Like Tom, I am glued to email, Twitter and Facebook as we power out of the gate with the book coming out, with early reviewers, buyers and fans spreading the word around the globe.

Otherwise, I’m spending most of my time “reading” by learning as we describe in the book – small chunks, audio/video, and often in an online learning environment.

Beyond that, I’m continuing to dive into research and books with a behavioral spin to it – economics, health, marketing, sales, education. As we describe throughout the book, behavior is what we need to hone in on. How to usefully measure behavior, know what behaviors are good or bad (for an individual, for your company, for marketing, etc.), and how to tilt those behaviors in an appropriate direction.

It’s a great time to be alive – we’re really ripping off the blinders for a LOT of myths we’ve accepted. Welcome… to The Gen Z Effect!