A Conversation with Author Allison Rimm

Allison Rimm is a strategic planning and management consultant, coach, and award-winning educator who inspires individuals and organizational leaders to create breathtaking visions and plans to make them come to life. Here, Allison shares her inspiration for The Joy of Strategy, launched today!

Photo of Allison Rimm

Allison Rimm is a strategic planning and management consultant, coach, and award-winning educator who inspires individuals and organizational leaders to create breathtaking visions and plans to make them come to life. Here, Allison shares her inspiration for The Joy of Strategy, launched today!

What inspired you to write The Joy of Strategy?

I want to see people make their dreams come true. I’ve found that traditional measures of success are not enough. For years, I’ve been surrounded by highly successful yet seriously unsatisfied professionals. They got a lot done, but not always the right things. It broke my heart to see brilliant, well-meaning people work so hard and feel so dissatisfied. And I knew I had one big answer – to teach people how to be strategic with how they spend their time, energy, and attention so they can get the results that matter while finding the joy that can make the process a pleasure. That would allow them to stop and smell the roses (see their children, love their partners, be present for the joys we often overlook or take for granted) rather than pushing them so far toward the back burner that they fall off the stove!

What it comes down to is that you don’t need to leave your dreams to chance. If you have a vision and a plan, you can run your life rather than let your life run you. I want everyone to be able to look back with joy and satisfaction on a life well lived rather than look back with regret.

Who is this book for?

The Joy of Strategy meets you where you are and takes you where you want to go. Similar to graduates of my Business of Life™ workshop, readers will extract what they need to meet their personal and professional goals. I was struck by the response of two men who had taken one of my workshops. When it was over, they lined up to thank me and share their experience. One man, who was in charge of a parking garage, told me, “This was the best time management class I’ve ever taken!” The very next guy in line said that the course was “life-altering” and “transformational”. They had pretty different responses, but equally valuable to them.

The Joy of Strategy is a meeting ground where left and right brains unite. Whether you are primarily analytical and task-oriented, looking for a sense of mission and purpose or a more conceptual thinker looking for structure to get you from dreaming to doing – you will find what you need to get moving in a joyful, meaningful direction.

Who do you hope reads your book? What do you want them to get from it?

The Joy of Strategy can really work for anyone interested in living with purpose and on purpose.

Joy of Strategy

  • A professional who wants to be more balanced, effective, and joyful at work and at home
  • Someone contemplating a transition of any kind – new job/career, looking toward a meaningful retirement
  • A would-be entrepreneur with a vision who needs guidance figuring out how to take practical steps forward. This program arms you with a toolbox that can help set up your endeavor for soul-satisfying success.
  • Anyone looking for more satisfaction on and off the job and need inspiration, motivation and time-tested tools to find direction and move toward an inspiring vision.

This book will give you the guidance you need to live your life with purpose.

What makes The Joy of Strategy different from other strategy books?

Unlike other strategy books, The Joy of Strategy mixes consideration for the soul with sound strategy techniques. I use conventional business tools combined with unconventional wisdom to bring a new way to examine your life holistically – taking into consideration all the roles you play in and out of the workplace. I teach solid strategic planning skills, factoring joy into the equation so my readers find some balance, get great results, and enjoy the process of achieving them.

If you could offer some quick 1-minute life-hacks (tips) to better achieve goals and enjoy the process what would they be?

  • Set your intention for the day. What are the two or three big things you want to achieve that day? How do you want to feel throughout the day? Make a plan to accomplish the big items and commit to completing those before allowing all the little interruptions to seep in and steal your time.
  • Be present. Focus on the task at hand and see it through. Don’t fool yourself into believing you can multi-task.
  • Manage electronic interruptions!

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