The Hidden Agenda by Kevin Allen continues to travel the world. This week, the book was sighted in China!
The book focuses on the skill of motivating others to buy into your ideas by understanding their underlying desires, needs, and agendas. Allen advocates creating a connection to ensure a mutual win instead of only focusing on simple persuasion. With its discussion of such a universal skill, it’s easy to see why The Hidden Agenda has been translated into several other languages.