Today we’re celebrating the release of our sixth fall title, The Inclusion Dividend by Mark Kaplan and Mason Donovon. In our interview, the authors discuss their mission to help organizations to create an inclusive culture, and their sense of fulfillment as their message proves to make a difference.
What inspired you to write The Inclusion Dividend?
After 20 years of working with corporations to build a more diverse and
inclusive culture, we have seen a paradigm shift from legal compliance to the business case. Diversity and inclusion moved from the “right thing to do” to the right thing to do for the business. It increases shareholder value at so many levels. However, the journey is not always easily
understood. This book was written to provide a very clear comprehensive strategy to achieving the return on this investment.
What has been your favorite part of the writing and publishing process?
Although co-authoring a book is no easy task, it was the most enjoyable
part of the writing process. It required us to truly practice what we
preach. We come from different generations, religious upbringings and
socio-economic backgrounds. Applying the inclusion concepts we were
writing about in the moment to create a joint piece of work allowed us to
minimize theory and center on realty. Having a publisher who is focused on
your success not only as a writer, but also as a business was and continues
to be our favorite part of the publishing process.
One great story out of this experience so far: Mark was in Anchorage giving a workshop for BP. After the event, one of the participants did a little research and found that Mark had a book forthcoming. He then reserved the two copies that the Barnes & Noble in Anchorage would receive. We were more excited than anything over this, but also feel a sense of fulfillment as we travel all over the country, speaking about the book, that our message is reaching our audience, and they are actively responding to it.
Were there any unexpected challenges in writing the book?
Keeping the book relevant with the most up to date research was a challenge
we charged ourselves with on a daily basis. After we finished a chapter, a
new piece of research may have been published. We were diligent on
integrating any new research or findings even if it meant rewriting a
The thorough outlining and writing schedule process done with Bibliomotion
helped minimize any unexpected challenges.
If you could do it all over again, would you do anything differently?
Nothing major. We were very pleased with the entire engagement.
What’s next for you? Career-related goals? More books in your future?
At one of the Bibliomotion author events, one of the authors spoke about the “infectious disease of writing.” Once you get that first book completed, you realize how doable it really is. The feeling of closing that last chapter is very addictive. We already have a list of book ideas on the roster.
The Dagoba Group is constantly evolving with the diversity and inclusion industry. The book has generated a lot of interest in our leadership development offerings domestically and outside the US. Our goal is to make investment in diversity and inclusion mainstream on a global scale.