Rose Fass is the founder and CEO of fassforward Consulting Group and does specialized coaching for leaders in the executive suite. She has over 35 years of corporate experience in technology and consumer-based industries. Her book, The Chocolate Conversation, releases today! Here she shares her inspiration for the book and how she hopes to lead business transformation through “bittersweet change.”
What inspired you to write The Chocolate Conversation?
Years ago I attended a death by chocolate party. We were all passionate about chocolate. But that’s where it ended- everyone had their own interpretation- from chocolate fudge to truffles. Later in my career while attending an all company meeting, I was drawn back to the chocolate party. Everyone in the meeting was nodding their heads in agreement with the direction that the CEO was communicating for the coming year. Back at the office we all had our own take on what was said. It dawned on me that we were having a “chocolate conversation.”
The biggest issue in business today is that people have conversations at a surface level and fail to consider how they are interpreted. Substitute the word chocolate with growth and see where people take it. You’ll get as many different views as there are chocolates. I thought if people could understand how to have a conversation and avoid misinterpretation and confusion, it could make the difference between success and failure. That was the inspiration for The Chocolate Conversation.
What has been your favorite part of the writing and publishing process?
My favorite part of this process was the collaboration with the publishers and those thinking and researching along with me. I truly appreciate all of the encouragement, feedback and support I received.
Also, I had a real out-of-body experience when I saw the finished book: the accomplishment you feel when you’ve put pen to paper, and see your book for pre-order on Amazon is surreal.
Were there any unexpected challenges in writing the book?
Yes. I think for me it was the transition from one chapter to the next. I worked very hard on the flow. Each chapter has its own message and could stand alone. Deadlines, of course, were challenging. Also, no one ever anticipates the overwhelming realization that, when writing a book, you’re opening yourself up to public scrutiny.
If you could do it all over again, would you do anything differently?
I think this was a great learning experience for me, but I would have given myself more time between finishing the book and the launch, to spend more time editing on my own but I bet everyone says that.
What’s next for you? Career-related goals? More books in your future?
I’m not sure I see more books, but I think there may be some “shorts” in the future. Contrary to what I thought previously, I enjoy the blogging aspect of the publicity process. I also enjoy public speaking and will continue to do more of that.