The Fearless Front Line launches today! In this interview, author Ray Attiyah explains what inspired him to write the book, and weighs in on the writing and publishing process. Congratulations on this huge accomplishment, Ray!
What inspired you to write The Fearless Front Line?
By 2007, the company I founded and owned was ready to move to the next level. Our organization was growing and transitioning, and we were defining new roles and redistributing responsibilities.
During this transitional period, my team asked me to take the time to document what I had learned in over 20 years in operations leadership. They wanted me to create a resource guide that would help not only our team, but also our clients and other industry leaders.
Once I began writing, I realized that I had an opportunity to provide a resource to leaders who have a vision, but not a concrete plan for how to tackle and accomplish their vision.
What has been your favorite part of the writing and publishing process?
The best part of this process has been learning about the power of writing – for an audience and for myself.
Were there any unexpected challenges in writing the book?
Initially, I felt that I had to write for everyone: for parties in business who prefer to take small, incremental steps in initiating change in their companies. I was worried that readers who fall into this category would cast the book off as too aggressive. However, my confidence was restored when I shared my first pass with several progressive leaders. They told me that the message of taking big, bold steps to transform your business is exactly what leaders need to hear, that the more cautious leaders would feel empowered by my message to make the necessary changes.
If you could do it all over again, would you do anything differently?
I would go back determine who my audience is at much earlier stage in the process. It would have saved me a lot of time later to know that being “fearless” is for the bold, as well as for those who need an extra push to be bold.
What’s next for you? Career-related goals? More books in your future?
My goal is to always strive to reach and pick the high-hanging fruit. It tastes a lot better when you get it: sweeter and worth the effort. I hope to continue to help smaller companies grow, to seek better talent, to innovate, and to learn always. I would also like to create supplementary videos to share the more emotional side of the stories in the book.