Socialized! How the Most Successful Businesses Harness the Power of Social launches today! We recently spoke with author Mark Fidelman about why he chose to put his experience into book and what the process of writing entailed. Congratulations, Mark!
First and foremost, what inspired you to write Socialized!?
Mark Fidelman: That’s a great question, it was very clear to me that when I started going out and interviewing people about what they were doing in business that the use of social technologies, methodologies and the platforms they used were changing the way business was done. Social media was already big at the time – about 18 months ago – but mainly as a product for consumers sharing stuff related to their personal lives. There weren’t a lot of businesses that understood how to harness the social technologies, methodologies, and social campaigns for their own benefit. As I started being referred around in the industry, it became increasingly clear to me that there were companies that were using social technology to internally build up their employees, managers, and executives so they’re all better informed and collaborating better; it’s much more of a transparent environment for sharing information. Externally it was clear that there were quite a few companies that were generating a lot of money from connecting with people through social channels, also raising up influencers, and getting influencers to become brand advocates. And myself personally, aside from all the interviews I did, I went through this journey myself of trying a lot of different things – failing most of the time and succeeding at other things. It’s these successes and failures that I personally bring to the book aside from what I learned through the interviews.
So why write the book? Because I felt the need to share this information with people in a compelling, organized way rather than hearing this stuff sporadically thrown across the internet in an unorganized way.
What has been your favorite part of the writing and publishing process?
My favorite part? (laughs) Having it done! No, for me it’s probably the writing process. I’m not a natural born writer, but I think that’s what people like about me and the fact that I write in a conversational way, I tell it like it is, I make analogies that help them understand things better. When Jay Baer read the book, he said it was “imminently readable” and that was my intention: make a very readable and insightful book with actionable information. It’s not a fluffy theoretical book. Sure there’s theory, but the book contains specific actions that people can take to become successful.
Have there been any unexpected challenges in writing the book?
I had no idea how difficult writing a book was – connecting the dots between chapters, concepts, and making sure that I was telling a story. Imagine a very readable, entertaining, and educational how-to manual –that is about half the book. The other half is convincing people why they need to include these concepts of business or risk going bankrupt.
If you could do it all over again, would you do anything differently?
I would have a team of researchers that knew the content and material inside and out. I’d hire people like me not only to interview other people, but also to organize it in a way where I could make sense of and tell the story. That’s the top of my list.
What’s next for you?
Well I think I have a business. As part of this whole process, I decided that there’s a gigantic business opportunity in what I’m writing about. I haven’t even announced that I’ve got my own business. So I’m going to focus on that.