An expert in business development, masterful pitchman Kevin Allen is recognized as one of the advertising industry’s most accomplished growth professionals. He is the author of The Hidden Agenda: A Proven Way to Business and Create a Following, a Wall Street Journal Best-Seller and the recently released The Case of the Missing Cutlery: A Leadership Course for the Rising Star, which has been featured on BBC Radio’s Four Thought leadership series. A frequent keynote speaker at advertising and marketing conferences, corporations, and universities across the globe, his entertaining talks are full of lively anecdotes of hard-won advertising campaigns. His inspiring keynotes and workshops have been embraced by C-level executives, top leaders, key managers, and entrepreneurs, whether he’s discussing winning new business, mastering the pitch, or creativity. Past speaking clients include: Burberry, Google, Waitrose, GA Summit – Brazil, Telefonica, Microsoft, Nokia, The Cass Business School, Wharton’s Future of Advertising Project, NYU Langone Medical Center, the World Federation of Advertisers and The Chartered Institute of Marketing. From MasterCard’s iconic “Priceless” campaign to Rudy Giuliani’s mayoral campaign, Allen has seen first-hand how to effectively find, connect, and speak to “The Hidden Agenda” to obtain new business and win every time, using the highly effective Allen Key model. The Allen Key identifies the three potential hidden agendas – wants, needs, or values of your prospect – and connects one of your three leverageable assets – real ambition, credo, or your core – to win new business. During Allen’s highly successful 25-year career he pitched and won in some of the toughest pitching environments and was credited with three industry turnarounds, including McCann Erikson, IPG, and Lowe where he brought over $1 billion in revenues and helped his companies become number one in new business performance. Engaging, inspiring, and ‘from the trenches’, you’ll see a refreshing view of the fundamentals of what it takes to win. An academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business and the European Business School at Regents College London. . He has contributed to the Harvard Business Review blog and is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business Kevin Allen is Founder & Chairman of employee engagement company Planet Jockey, which specializes in gamified learning and collaborative mentorship platforms, and re:kap, a business transformation company which counts Burberry, Smythson, Swedbank and Verizon among its global clients. He is recognized as one of the world’s most accomplished growth professionals. A graduate of Dowling College, Allen holds a Certificate in Economics from Queen Mary College, University of London, and an MBA from Adelphi University, and is based in New York.
The Hidden Agenda
Igniting the human element and creating a following is done through unlocking the intuitive, emotional motivation that lies at the heart of your audience, and connecting to shared values, beliefs and ambitions. Uncover the unspoken, visceral, emotional motivation in the heart of any audience. People think rationally, but behave emotionally and connecting to your audience is an emotional, not rational, process. The Hidden Agenda takes you through this process of uncovering your special qualities and finding the link to that of whom you wish to connect with.
The Buoyant Leader
Leading in the demand economy calls for embracing new practices, new languages, the application of high EQ leadership practices, and the ability to crystallize a collective ambition, to evangelize, coach and guide your organization to success. Buoyancy is a phenomenon whereby, as a leader, you float because the people you have inspired believe you should. They believe in you because you have understood, connected with, and ignited the deep desire that lies in their hearts.
Entertaining, incisive and decidedly human, The Buoyant Leader lays out the core elements of good leadership, how to identify and create a real ambition and winning culture.
The Winning Pitch
Kevin Allen, veteran of Interpublic Group’s McCann-Erickson, Lowe Worldwide, IPG’s famed Growth Officer and now author of The Hidden Agenda: A Proven Way To Win Business And Create A Following, shares the secrets that brought over $1 billion in revenues and helped his agencies become number one in new business performance. The Winning Pitch! is a lively veteran pitchman’s guide to winning every pitch you make for the prized accounts you seek.
Dean of Cannes Lions Young Account Executive Academy
Jun 16, 2014: Cannes, France
Marshall’s Management Conference
Apr 2, 2014: Birmingham
Waitrose Leadership Conference
Feb 24, 2014: Wales
Dec 12, 2013: Sao Paulo, Brazil
Kevin Allen just gets it. As a physician, how do I encourage my patient to eat a healthy diet, exercise and stop smoking? Spouting off facts and figures will never work. As Allen teaches, in order to forward my own agenda, I have to tap into my patient’s hidden agenda. What really, deep down, will motivate my patient? And then strategize from there.Katherine A. Hochman, M.D., New York University Medical Center
Kevin brings a very rich and human perspective to every business challenge; his intuitive understanding of complex organizations, his astute navigation of interpersonal dynamics, his ability to leverage the amazing power of diverse human experiences across a team, and an ability to uplift and inspire those around him.Steven Overman, VP and Global Head of Marketing Creation, Nokia
The outcome of an engagement with Kevin Allen will be greater clarity about how strategically you are going to grow and that endures.Tony Wright, Chairman, Lowe Worldwide
There is an aura, an energy, a passion and openness that accompanies Kevin into every exchange. It’s infectious, endlessly optimistic, it always makes a difference.David Bell, Chairman Emeritus, The Interpublic Group
Our hospitalist group at NYU Langone Medical Center in New York City had the immeasurable pleasure of hosting Kevin Allen for a lecture on ‘The Hidden Agenda.’ And let me just say that our group was literally blown away with Mr. Allen’s presentation! I carried so much away from his presentation but what I took away the most was the idea of one’s credo. People (patients in particular) will follow you much more when you have a belief system that aligns with their beliefs. And when that belief centers around making the patient better, then you both have just formed an alliance to meet (and exceed) that shared goal of better health! Because of Mr. Allen’s lecture, I have a newfound approach to the care of my patients: one that I feel makes me a more well-rounded and more connected physician.Ramon A. Jacobs, M.D., New York University Langone Medical Center
It’s not easy to engage MBAs, but Kevin Allen did just that through his powerful global perspective, warm storytelling manner and his passion for sharing valuable lessons learned from his illustrious career. He is welcome back at Columbia Business School anytime.Joe Plummer, Professor of Marketing, Columbia University
Kevin's talk created a perfect jewel-like interlude in our business conference. His powerful messages made all the more memorable and relevant through the warmth and charm of his delivery.Christine Watts, Communications Director, Waitrose
Don’t just schedule a speaker for your next meeting, book a strategic inflection point instead: Kevin Allen. Kevin is an extraordinary resource. A legendary rainmaker with style and panache who will enable you and your people to rediscover senses of persuasion and advocacy that have been tragically dulled by a world of search engines, apps, processes, and way too many presentations in the boilerplate archive. He’s a walking, talking testament to the principles, ‘We all want to be sold, and must be served.’ We could have booked one of so many pop management evangelists for our meeting and ginned up the organization for a few weeks. Instead, we invited Kevin Allen, and he changed our agency forever.Rick Segal, President Worldwide & Chief Practice Officer, Gyro
Kevin's approach unlocks potential within individuals and organizations to realize growth and win business that perhaps in the past has either been a distant thought or considered unobtainable.Gary Yates, Operational Excellence, Civil Aerospace, Rolls-Royce plc