• Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market…

    Paperback – 2017-03-21 

  • Foundations of Corporate Heritage

    Edited by John Balmer

    Heritage is increasingly recognised to be a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of…

    Hardback – 2017-03-21 

  • Change Rx for Healthcare

    Your Prescription for Leading Change

    By Keely Killpack

    Everywhere you look in healthcare, disruptive changes are emerging, yet the pressure to keep productivity up is ever-present. There are ways to minimze disruption and make adoption stick. This book showcases a case study of a large, transformational change implementing an electronic health record…

    Paperback – 2017-03-21 
    Productivity Press

  • Prevention of Accidents and Unwanted Occurrences

    Theory, Methods, and Tools in Safety Management, Second Edition

    By Urban Kjellen, Eirik Albrechtsen

    This new edition comes after about 15 years of development in the field of safety science and practice. The book addresses the question of how to improve risk assessments, investigations, and organizational learning inside companies in order to prevent unwanted occurrences. The book helps the…

    Hardback – 2017-03-18 
    CRC Press

  • Rebel Streets and the Informal Economy

    Street Trade and the Law

    Edited by Alison Brown

    Street trade is a critical and highly visible component of the informal economy, linked to global systems of exchange. Yet policy responses are dismissive and evictions commonplace. Despite being progressively marginalised from public space, street traders in the global south are engaged in spatial…

    Hardback – 2017-03-18 
    Routledge Studies in Urbanism and the City

  • Routledge Handbook of Football Marketing

    Edited by Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport…

    Hardback – 2017-03-18 
    Routledge International Handbooks

  • Revisiting the Corporate Objective

    Shareholder Wealth Maximisation vs Stakeholder Model and Its Relevance for China

    By Min Yan

    Corporate governance has become one of the most important issues on the business agenda, with incalculable political and social consequences both domestically and globally. The corporate objective, or for whose interests should a company be run, remains the fundamental question at the heart of…

    Hardback – 2017-03-17 
    Routledge Research in Corporate Law

  • The Evolution of Multinationals from Japan and the Asia Pacific

    Comparing International Business Japan, Korean, China, India

    Edited by Robert Fitzgerald, Chris Rowley

    The rise of the Japanese multinational company (JMNC) marked, from the 1980s onwards, an historic change in the structure and in the dynamics of the international economy. For the first time, businesses from a non-Western nation established a competitive global presence, and they did so by bringing…

    Hardback – 2017-03-17 

  • Rating and Council Tax Pocket Book

    By Cain Ormondroyd

    The Rating and Council Tax Pocket Book is a concise, practical guide to the legal and practical issues surrounding non-domestic rates and council tax. An essential tool for busy tax collection practitioners in local authorities and private practice, it will also be suitable for a range of…

    Paperback – 2017-03-16 
    Routledge Pocket Books

  • Mismanagement, “Jumpers,” and Morality

    Covertly Concealed Managerial Ignorance and Immoral Careerism in Industrial Organizations

    By Reuven Shapira

    Executives’ morality and ethics became major research topics following recent business scandals, but the research missed a major explanation of executives’ immorality: career advancement by "jumping" between firms that causes ignorance of job-pertinent tacit local knowledge, tempting "jumpers" to…

    Hardback – 2017-03-16 
    Routledge Studies in Leadership Research

  • Sports Finance and Management

    Real Estate, Media, and the New Business of Sport, Second Edition

    By Jason A. Winfree, Mark S. Rosentraub, Brian M Mills

    This book takes an in-depth look at the changes in the sports industry, including the interconnecting financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences by network and Internet footprints, dramatic changes in the design of…

    Hardback – 2017-03-15 
    CRC Press

  • Selecting and Validating Successful Innovation Projects for the Asian Marketplace

    By Gregory C. McLaughlin, William R. Kennedy

    An organization that creates or sustains innovative products and processes will have a distinct competitive advantage in today's global market. Important to the innovative process is the influence of culture specific to the organization whether in the U.S., Europe or Asia. This book describes the…

    Hardback – 2017-03-15 
    Productivity Press

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