14Featured Text Books

  • Marketing Graffiti: The Writing on the Wall book cover

    Marketing Graffiti

    The Writing on the Wall, 2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-12-01
    Routledge

  • The Strategy and Tactics of Pricing: A Guide to Growing More Profitably book cover

    The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-13
    Routledge

  • Creative Arts Marketing book cover

    Creative Arts Marketing

    3rd Edition

    By Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With…

    Paperback – 2017-10-13
    Routledge

  • Digital Analytics for Marketing book cover

    Digital Analytics for Marketing

    By Marshall Sponder, Gohar F. Khan

    This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing…

    Paperback – 2017-10-06
    Routledge

  • Integrated Marketing Communication: Advertising and Promotion in a Digital World book cover

    Integrated Marketing Communication

    Advertising and Promotion in a Digital World

    By Jerome M. Juska

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students…

    Paperback – 2017-10-06
    Routledge

  • Global Leadership: Research, Practice, and Development book cover

    Global Leadership

    Research, Practice, and Development, 3rd Edition

    Edited by Mark E. Mendenhall, Joyce Osland, Allan Bird, Gary R. Oddou, Michael J. Stevens, Martha Maznevski, Günter K. Stahl

    This text focuses on leading across cultural, economic, social, national, and political boundaries simultaneously. Global Leadership presents the field’s latest studies and practices in a succinct and engaging style that helps scholars, managers, and students grasp the complexities of being a…

    Paperback – 2017-10-02
    Routledge
    Global HRM

  • Managing Cultural Differences: Global Leadership for the 21st Century book cover

    Managing Cultural Differences

    Global Leadership for the 21st Century, 10th Edition

    By Neil Remington Abramson, Robert T. Moran

    In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cultural Differences,…

    Paperback – 2017-09-26
    Routledge

  • The Strategic Manager book cover

    The Strategic Manager

    2nd Edition

    By Harry Sminia

    Strategy is a much-discussed, much-misunderstood topic among managers. In this new edition of The Strategic Manager, Harry Sminia continues to focus on how strategy works in practice, questioning readers’ existing expectations that strategy is a matter of strategic planning in order to help them to…

    Paperback – 2017-09-18
    Routledge

  • International Business: Perspectives from developed and emerging markets book cover

    International Business

    Perspectives from developed and emerging markets, 2nd Edition

    By K. Praveen Parboteeah, John B. Cullen

    This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while…

    Paperback – 2017-07-11
    Routledge

  • New Venture Management: The Entrepreneur’s Roadmap book cover

    New Venture Management

    The Entrepreneur’s Roadmap, 2nd Edition

    By Donald F. Kuratko, Jeffrey S. Hornsby

    This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition’s…

    Paperback – 2017-07-06
    Routledge

  • The Values-Driven Organization: Cultural Health and Employee Well-Being as a Pathway to Sustainable Performance book cover

    The Values-Driven Organization

    Cultural Health and Employee Well-Being as a Pathway to Sustainable Performance, 2nd Edition

    By Richard Barrett

    Values-driven organizations are the most successful organizations on the planet. This book explains that understanding employees’ needs—what people value—is the key to creating a high performing organization. When you support employees in satisfying their needs, they respond with high levels of…

    Paperback – 2017-06-07
    Routledge

  • International Corporate Governance: A Comparative Approach book cover

    International Corporate Governance

    A Comparative Approach, 2nd Edition

    By Thomas Clarke

    Thomas Clarke's International Corporate Governance offers a comprehensive guide to corporate governance forms and institutions and examines the recurring crises in corporate governance and the resulting corporate governance reform around the world. While the popular structure of the original text…

    Paperback – 2017-05-02
    Routledge

  • The Business Student's Guide to Sustainable Management: Principles and Practice book cover

    The Business Student's Guide to Sustainable Management

    Principles and Practice, 2nd Edition

    By Petra Molthan-Hill

    Edited by Petra Molthan-Hill

    The Business Student’s Guide to Sustainable Management has become a core textbook for business undergraduates. With a full introduction to sustainable management, the textbook covers all subject areas relevant to business students. This second edition features fully updated chapters on how to…

    Paperback – 2017-04-30
    Routledge
    The Principles for Responsible Management Education Series

  • Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing book cover

    Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    Paperback – 2017-03-24
    Routledge