17Featured Textbooks

  • The Corporate Tribe: Organizational lessons from anthropology book cover

    The Corporate Tribe

    Organizational lessons from anthropology, 1st Edition

    By Danielle Braun, Jitske Kramer

    No challenge is entirely new. In 60,000 years of human existence, nearly every problem we face in modern business has already been seen…and solved. We just have to figure out how to apply that age-old tribal wisdom to our current circumstances. The Corporate Tribe will take you on a journey to…

    Hardback – 2018-11-15 
    Routledge

  • Generation Z: A Century in the Making book cover

    Generation Z

    A Century in the Making, 1st Edition

    By Corey Seemiller, Meghan Grace

    No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in…

    Hardback – 2018-11-09
    Routledge

  • Global Talent Management book cover

    Global Talent Management

    2nd Edition

    Edited by David G. Collings, Hugh Scullion, Paula M. Caligiuri

    The second edition of Global Talent Management (GTM) offers a state of the art overview of the key areas of talent management in theory and practice. Drawing on contributions from the leading global contributors to talent management research, the book is structured around three key sections.…

    Paperback – 2018-10-30
    Routledge
    Global HRM

  • Statistical Process Control book cover

    Statistical Process Control

    7th Edition

    By John Oakland, Robert James Oakland

    The business, commercial and public-sector world has changed dramatically since John Oakland wrote the first edition of Statistical Process Control – a practical guide in the mid-eighties. Then people were rediscovering statistical methods of ‘quality control’ and the book responded to an often…

    Paperback – 2018-10-22
    Routledge

  • Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation book cover

    Creative Problem Solving for Managers

    Developing Skills for Decision Making and Innovation, 5th Edition

    By Tony Proctor

    Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and…

    Paperback – 2018-10-16
    Routledge

  • Qualitative Marketing Research: Understanding Consumer Behaviour book cover

    Qualitative Marketing Research

    Understanding Consumer Behaviour, 1st Edition

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-15
    Routledge

  • Business Model Innovation: Concepts, Analysis, and Cases book cover

    Business Model Innovation

    Concepts, Analysis, and Cases, 2nd Edition

    By Allan Afuah

    Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated…

    Paperback – 2018-09-21
    Routledge

  • Digital Marketing Fundamentals: From Strategy to ROI book cover

    Digital Marketing Fundamentals

    From Strategy to ROI, 1st Edition

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    Paperback – 2018-09-19
    Routledge

  • Global Entrepreneurship: Environment and Strategy book cover

    Global Entrepreneurship

    Environment and Strategy, 2nd Edition

    By Nir Kshetri

    This second edition of a Choice Outstanding Academic Title improves coverage of the global environments in which entrepreneurs operate. In Global Entrepreneurship: Environment and Strategy, Nir Kshetri explores and illuminates the economic, political, cultural, geographical, and technological…

    Paperback – 2018-09-17
    Routledge

  • Human Resource Management: A Critical Approach book cover

    Human Resource Management

    A Critical Approach, 2nd Edition

    Edited by David G. Collings, Geoffrey T. Wood, Leslie T. Szamosi

    Despite over three decades of debate around the nature of human resource management (HRM), its intellectual boundaries and its application in practice, the field continues to be dogged by a number of theoretical and practical limitations. Written by an international team of respected scholars,…

    Paperback – 2018-08-28
    Routledge

  • The Sustainable Enterprise Fieldbook: Building New Bridges, Second Edition book cover

    The Sustainable Enterprise Fieldbook

    Building New Bridges, Second Edition, 2nd Edition

    Edited by Jeana Wirtenberg, Linda M. Kelley, David Lipsky, William G. Russell

    With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally. It provides readers with the tools and techniques to improve the social, environmental,…

    Paperback – 2018-08-14
    Routledge

  • The Project Workout: The Ultimate Guide to Directing and Managing Business-Led Projects book cover

    The Project Workout

    The Ultimate Guide to Directing and Managing Business-Led Projects, 1st Edition

    By Robert Buttrick

    Projects are an important strategic management tool and a way of life in every business. But how do you get started and ensure you realize the benefits you need? Now in its 5th edition, the Project Workout is the definitive book on business-led project management. It is a valuable companion for…

    Paperback – 2018-08-06
    Routledge

  • Strategic Operations Management book cover

    Strategic Operations Management

    4th Edition

    By Steve Brown, John Bessant, Fu Jia

    Strategic Operations Management, 4th Edition, shows how vital it is to have world-class operations management in any organisation. In the past, where organisations tended to be more hierarchical than today, the words, "strategy" and "operations" were almost mutually exclusive. In today's highly…

    Paperback – 2018-07-18
    Routledge

  • Strategic Marketing: Concepts and Cases book cover

    Strategic Marketing

    Concepts and Cases, 1st Edition

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-04
    Routledge

  • Strategic Performance Management: Accounting for Organizational Control book cover

    Strategic Performance Management

    Accounting for Organizational Control, 1st Edition

    By Ralph W. Adler

    One of the most important challenges that people in senior management positions face is the responsibility of ensuring their organizations’ effective practice of performance management. As this book reveals, performance management comprises an interdisciplinary field of study and practice that…

    Paperback – 2018-02-20
    Routledge

  • Integrated Marketing Communication: Advertising and Promotion in a Digital World book cover

    Integrated Marketing Communication

    Advertising and Promotion in a Digital World, 1st Edition

    By Jerome M. Juska

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students…

    Paperback – 2017-10-06
    Routledge

  • Managing Cultural Differences: Global Leadership for the 21st Century book cover

    Managing Cultural Differences

    Global Leadership for the 21st Century, 10th Edition

    By Neil Remington Abramson, Robert T. Moran

    In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cultural Differences,…

    Paperback – 2017-09-26
    Routledge