16Highlighted Texts

  • Global Marketing

    Contemporary Theory, Practice, and Cases, 2nd Edition

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

      Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to…

    Paperback – 2016-10-27
    Routledge

  • The Philanthropy Reader

    By Michael Moody, Beth Breeze

    Philanthropy is both timeless and timely. Ancient Romans, Medieval aristocrats, and Victorian industrialists engaged in philanthropy, as do modern-day Chinese billionaires, South African activists, and Brazilian nuns. Today, philanthropic practice is evolving faster than ever before, with donors…

    Paperback – 2016-08-24
    Routledge

  • Sales Force Management

    Leadership, Innovation, Technology, 12th Edition

    By Mark W. Johnston, Greg W. Marshall

    In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on…

    Paperback – 2016-05-05
    Routledge

  • Business in Contemporary China

    Edited by Roger A. Philips, Eugene P. Kim

    Business in Contemporary China offers a compilation of the best and most relevant articles on Chinese business for use in the classroom or the boardroom. Covering political, economic, and environmental factors, as well as the impact of technological advancements on Asian business, the book provides…

    Paperback – 2016-05-03
    Routledge

  • The Marketing Book

    7th Edition

    Edited by Michael J. Baker, Susan Hart

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right,…

    Paperback – 2016-04-26
    Routledge

  • Strategic Sustainability

    A Natural Environmental Lens on Organizations and Management

    By Daniel S. Fogel

    Strategic Sustainability examines how organizations can implement environmental sustainability science, theories, and ways of thinking to become more competitive. Including examples and ideas implemented in various countries, it is based on known scientific principles about the natural world and…

    Paperback – 2016-04-05
    Routledge

  • International Human Resource Management

    Contemporary HR Issues in Europe, 3rd Edition

    Edited by Michael Dickmann, Chris Brewster, Paul Sparrow

    International Human Resource Management provides a concise overview of the rich HR landscape in Europe to help students develop cutting-edge people management approaches. The innovative, multi-disciplinary approach of the book provides a holistic picture of the key issues on the individual,…

    Paperback – 2016-03-28
    Routledge

  • Understanding Social Entrepreneurship

    The Relentless Pursuit of Mission in an Ever Changing World, 2nd Edition

    By Jill Kickul, Thomas S. Lyons

    Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social…

    Paperback – 2016-03-16
    Routledge

  • Contemporary Selling

    Building Relationships, Creating Value, 5th Edition

    By Mark W. Johnston, Greg W. Marshall

    Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to…

    Paperback – 2016-02-24
    Routledge

  • Accountable Marketing

    Linking marketing actions to financial performance

    Edited by David W Stewart, Craig T. Gugel

    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of…

    Paperback – 2016-02-19
    Routledge

  • Sports Business Management

    Decision Making Around the Globe

    By George Foster, Norman O'Reilly, Antonio Davila

    Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and…

    Paperback – 2016-01-15
    Routledge

  • Management Accounting in a Dynamic Environment

    By Cheryl S. McWatters, Jerold L. Zimmerman

    Whether students pursue a professional career in accounting or in other areas of management, they will interact with accounting systems. In all organizations, managers rely on management accounting systems to provide information to deal with changes in their operating environment. This book…

    Paperback – 2015-12-21
    Routledge

  • Persuasion Ethics Today

    Edited by Margaret Duffy, Esther Thorson

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and…

    Paperback – 2015-12-21
    Routledge

  • An Introduction to Operations Management

    The Joy of Operations

    By Ajay Das

    An Introduction to Operations Management: The Joy of Operations covers the core topics of operations management, including product and service design, processes, capacity planning, forecasting, inventory, quality, supply chain management, and project management. Das provides a clear, connected, and…

    Paperback – 2015-12-16
    Routledge

  • Career Development

    A human resource development perspective

    By Kimberly McDonald, Linda Hite

    Career Development: A Human Resource Development Perspective offers a strategic framework that demonstrates the role of career development within the human resource function. It goes beyond conventional interventions and includes key topics such as diversity, work–life balance, and ethics.…

    Paperback – 2015-12-10
    Routledge

  • Introductory Accounting

    A Measurement Approach for Managers

    By Daniel Tinkelman

    Introductory Accounting adopts a measurement approach to teaching graduate students the basics of accounting. Integrating both financial and managerial principles from the U.S. and around the globe, it links accounting to other areas of business (such as finance, operations, and management).…

    Paperback – 2015-12-01
    Routledge