Business, Management & Accounting: Entrepreneurship and Small Business Management

  • Personal Branding for Entrepreneurial Journalists and Creative Professionals book cover

    Personal Branding for Entrepreneurial Journalists and Creative Professionals

    By Sara Kelly

    Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the…

    Paperback – 2017-04-19
    Focal Press

  • Entrepreneurial Marketing: An Effectual Approach book cover

    Entrepreneurial Marketing

    An Effectual Approach, 2nd Edition

    By Edwin J. Nijssen

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making…

    Paperback – 2017-04-18
    Routledge

  • The Entrepreneurial University: Context and Institutional Change book cover

    The Entrepreneurial University

    Context and Institutional Change

    Edited by Lene Foss, David v. Gibson

    Global recessions and structural economic shifts are motivating government and business leaders worldwide to increasingly look to "their" universities to stimulate regional development and to contribute to national competiveness. The challenge is clear and the question is pressing: How will…

    Paperback – 2017-04-16
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • The Reflective Entrepreneur book cover

    The Reflective Entrepreneur

    By Dimo Dimov

    In a world where entrepreneurial success often seems deceptively accessible, it is not always clear what makes a person entrepreneurial. In this book, Dimo Dimov offers a reflective insight into the entrepreneurial journey, striking up a conversation about entrepreneurship in order to challenge and…

    Hardback – 2017-04-11
    Routledge
    Routledge Focus on Business and Management

  • Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business book cover

    Platform Strategy

    How to Unlock the Power of Communities and Networks to Grow Your Business

    By Laure Claire Reillier, Benoit Reillier

    During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform…

    Hardback – 2017-04-10
    Routledge

  • Stadium Status: Taking Your Business to the Big Time book cover

    Stadium Status

    Taking Your Business to the Big Time

    By John Brubaker

    Business as usual is ancient history. Large corporations, small businesses, entrepreneurs, and even CEOs and politicians must make the move from simply selling a product or service to delivering a mind-blowing customer experience. They have to learn to play at the level athletes and entertainers…

    Hardback – 2017-04-04
    Routledge

  • Integral Community Enterprise in Africa: Communitalism as an Alternative to Capitalism book cover

    Integral Community Enterprise in Africa

    Communitalism as an Alternative to Capitalism

    By Anselm Adodo

    At a time of global economic crisis and disillusionment with capitalism, Adodo offers refreshing and positive insight into a more integral way of business management, enterprise and community development as well as holistic healing in Africa. For over three decades, Africa was the recipient of…

    Hardback – 2017-04-03
    Routledge
    Transformation and Innovation

  • Embodying Integral Development: A Holistic Approach book cover

    Embodying Integral Development

    A Holistic Approach

    By Ronnie Lessem

    In this fourth and final volume of the CARE-ing for Integral Development series, Ronnie Lessem integrates all that has come before in terms of: Community activation; Awakening integral consciousness; and institutionalized Research. Here he focuses on individual and community development alongside…

    Hardback – 2017-04-03
    Routledge
    Transformation and Innovation

  • Creativity for Innovation Management book cover

    Creativity for Innovation Management

    By Ina Goller, John Bessant

    Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest…

    Paperback – 2017-03-27
    Routledge

  • Marketing Organization Development: A How-To Guide for OD Consultants book cover

    Marketing Organization Development

    A How-To Guide for OD Consultants

    By William J Rothwell, Jong Gyu Park, Jae Young Lee

    Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different…

    Paperback – 2017-03-20
    Productivity Press

  • Assessment and Diagnosis for Organization Development: Powerful Tools and Perspectives for the OD Practitioner book cover

    Assessment and Diagnosis for Organization Development

    Powerful Tools and Perspectives for the OD Practitioner

    Edited by William J Rothwell, Angela L.M. Stopper, Jennifer L. Myers

    Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology. This book will fill that gap, providing practical…

    Paperback – 2017-03-14
    Productivity Press

  • Innovation Driven Institutional Research: Towards Integral Development book cover

    Innovation Driven Institutional Research

    Towards Integral Development

    By Ronnie Lessem

    This is the third volume in the CARE-ing for Integral Development series. It continues to build on the previous two works, Community Activation and Awakening Integral Consciousness, as well as preceding the fourth and final book, Embodying Integral Development. This book serves as a follow-up…

    Hardback – 2017-03-14
    Routledge
    Transformation and Innovation

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