• Advanced Theory and Practice in Sport Marketing book cover

    Advanced Theory and Practice in Sport Marketing

    3rd Edition

    By Eric C. Schwarz, Jason D. Hunter

    Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced…

    Paperback – 2017-12-28 
    Routledge

  • The Language of Branding: Theory, Strategies, and Tactics book cover

    The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language…

    Paperback – 2017-12-20 
    Routledge

  • The Journey to a Personal Brand book cover

    The Journey to a Personal Brand

    By Douglas Commaille

    Transitions in life are now a reality for everyone. This book takes you through the journey to create your own personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life…

    Hardback – 2017-12-19 
    Routledge

  • The Middle Class in Emerging Societies: Consumers, Lifestyles and Markets book cover

    The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2017-12-15 
    Routledge

  • Public Relations and the Public Interest book cover

    Public Relations and the Public Interest

    By Jane Johnston

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

    Paperback – 2017-12-14 
    Routledge

  • Sustainable Event Management: A Practical Guide book cover

    Sustainable Event Management

    A Practical Guide, 3rd Edition

    By Meegan Jones

    Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues these public…

    Paperback – 2017-12-12 
    Routledge

  • Foundations of Marketing Thought: The Influence of the German Historical School book cover

    Foundations of Marketing Thought

    The Influence of the German Historical School

    By D.G. Brian Jones, Mark Tadajewski

    The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional…

    Hardback – 2017-12-11 
    Routledge
    Routledge Studies in the History of Marketing

  • Marketing Graffiti book cover

    Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-12-08 
    Routledge

  • Communicating Corporate Social Responsibility in the Digital Era book cover

    Communicating Corporate Social Responsibility in the Digital Era

    By Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins

    Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital…

    Hardback – 2017-12-08 
    Routledge

  • Business Negotiations in China: Strategy, Planning and Management book cover

    Business Negotiations in China

    Strategy, Planning and Management

    By Henry K. H. Wang

    Business Negotiations in China provides a holistic overview of the institutional, organisational and cultural issues that underpin successful business negotiations in China. Good negotiation strategies and management are essential for establishing successful business deals and new ventures in…

    Hardback – 2017-12-05 
    Routledge

  • Strategic Writing: Multimedia Writing for Public Relations, Advertising and More book cover

    Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Poovey Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,…

    Paperback – 2017-12-04 
    Routledge

  • Neuromarketing in India: Understanding the Indian Consumer book cover

    Neuromarketing in India

    Understanding the Indian Consumer

    By Tanusree Dutta, Manas K Mandal

    Hardback – 2017-12-01 
    Routledge
    Routledge Focus on Management and Society

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