• Canonical Authors in Consumption Theory book cover

    Canonical Authors in Consumption Theory

    Edited by Soren Askegaard, Benoit Heilbrunn

    Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders.…

    Hardback – 2017-11-07 
    Routledge

  • Communication Strategies for Corporate Leaders: Implications for the Global Market book cover

    Communication Strategies for Corporate Leaders

    Implications for the Global Market

    By Pragyan Rath, Apoorva Bharadwaj

    Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new…

    Hardback – 2017-11-01 
    Routledge India
    Contemporary Themes in Business and Management

  • The British Conservative Government and the European Exchange Rate Mechanism: 1979-94 book cover

    The British Conservative Government and the European Exchange Rate Mechanism

    1979-94

    By Helen Thompson

    This text systematically traces the development of the British Conservative government's policy to the European Exchange Rate Mechanism from 1979 to 1994. The book provides information and insight into the development of ERM policy, which led to the downfall and discredit of the Conservative…

    Paperback – 2017-10-31 
    Routledge

  • Ethical Issues in International Marketing book cover

    Ethical Issues in International Marketing

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2017-10-31 
    Routledge

  • Responsible Citizens and Sustainable Consumer Behaviour: New Interpretative Frameworks book cover

    Responsible Citizens and Sustainable Consumer Behaviour

    New Interpretative Frameworks

    By Pietro Lanzini

    There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behaviour is to play a crucial role in shedding light on the motives underpinning the adoption of responsible…

    Hardback – 2017-10-31 
    Routledge
    Routledge-SCORAI Studies in Sustainable Consumption

  • Entrepreneurial Marketing: Unpacked book cover

    Entrepreneurial Marketing

    Unpacked

    By Nickanor Amwata

    Research in the field of Entrepreneurial Marketing (EM) has been growing steadily since the annual conference on ’Research at the Marketing/Entrepreneurship Interface’ was introduced in North America in 1987. There is evidence to testify to the fact that new business ventures face several specific…

    Hardback – 2017-10-30 
    Routledge

  • International Marketing: Strategy development and implementation book cover

    International Marketing

    Strategy development and implementation

    By Carl Arthur Solberg

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all…

    Paperback – 2017-10-20 
    Routledge

  • A History of American Consumption: Threads of Meaning, Gender, and Resistance book cover

    A History of American Consumption

    Threads of Meaning, Gender, and Resistance

    By Terrence H. Witkowski

    The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in…

    Hardback – 2017-10-19 
    Routledge
    Routledge Studies in the History of Marketing

  • Social Marketing: Rebels with a Cause book cover

    Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online…

    Paperback – 2017-10-18 
    Routledge

  • Integrated Marketing Communication: Advertising and Promotion in a Digital World book cover

    Integrated Marketing Communication

    Advertising and Promotion in a Digital World

    By Jerome M. Juska

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students…

    Paperback – 2017-10-17 
    Routledge

  • Creative Arts Marketing book cover

    Creative Arts Marketing

    3rd Edition

    By Liz Hill, Cathy O'Sullivan, Terry O'Sullivan, Brian Whitehead

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an…

    Paperback – 2017-10-12 
    Routledge

  • Routledge Handbook of Hospitality Marketing book cover

    Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy

    This Routledge Handbook analyses the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most…

    Hardback – 2017-10-10 
    Routledge

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