• M-Commerce: Experiencing the Phygital Retail book cover

    M-Commerce

    Experiencing the Phygital Retail

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2018-10-01 
    Apple Academic Press

  • The Routledge Companion to the History of Retailing book cover

    The Routledge Companion to the History of Retailing

    Edited by Jon Stobart, Vicki Howard

    Retailing has attracted increasing cross-disciplinary interest over the last few decades, reflecting the importance of retailing and the breadth of spaces, practices and people influenced by it. Ttraditional narratives of retailing are now regarded as too simplistic and too Euro-centric.…

    Hardback – 2018-09-30 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Presentation Planning and Media Relations for the Pharmaceutical Industry book cover

    Presentation Planning and Media Relations for the Pharmaceutical Industry

    By John Lidstone

    This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical…

    Hardback – 2018-09-30 
    Routledge
    Routledge Revivals

  • The Telephone Skills Coaching Manual: 22 Sessions for Working with Individuals and Small Groups book cover

    The Telephone Skills Coaching Manual

    22 Sessions for Working with Individuals and Small Groups

    By Pat Cochrane

    This title was first published in 2003: Telephone skills are second nature to most people - and that’s the problem. We make assumptions about the people we’re talking to, we’re careless and lazy about what we say and we fall into bad habits. Everyone has been on the receiving end of poor telephone…

    Hardback – 2018-09-30 
    Routledge

  • Smart Computing Applications in Crowdfunding book cover

    Smart Computing Applications in Crowdfunding

    By Bo Xing, Tshilidzi Marwala

    This book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape (e.g., reward-, donation-, equity-, P2P-based) and the crowdfunding ecosystem (e.g., regulator, asker, backer, investor, and operator). The increased complexity of fundraising scenario, driven by the…

    Hardback – 2018-09-30 
    CRC Press

  • E-marketing book cover

    E-marketing

    8th Edition

    By Judy Strauss, Raymond D. Frost, Alexa Fox

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies…

    Paperback – 2018-09-24 
    Routledge

  • The Routledge Companion to Transmedia Studies book cover

    The Routledge Companion to Transmedia Studies

    Edited by Matthew Freeman, Renira Rampazzo Gambarato

    Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and…

    Hardback – 2018-09-19 
    Routledge
    Routledge Media and Cultural Studies Companions

  • Ethnic Marketing book cover

    Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge
    Routledge Studies in Marketing

  • Public Relations in Japan: Evolution in a Culture of Lifetime Employment book cover

    Public Relations in Japan

    Evolution in a Culture of Lifetime Employment

    Edited by Junichiro Miyabe, Yamamura Koichi, Tomoki Kunieda

    Hardback – 2018-09-10 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition book cover

    The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-08-21 
    Routledge

  • The Handbook of Communication Training: A Best Practices Framework for Assessing and Developing Competence book cover

    The Handbook of Communication Training

    A Best Practices Framework for Assessing and Developing Competence

    Edited by Jd Wallace, Dennis Becker

    Communication remains a significant topic for job acquisition, development, and advancement. As such there are no shortage of classes, seminars and books written on the subject. However, there are few designed for the corporate consultant that are not aligned with some proprietary system,…

    Hardback – 2018-08-20 
    Routledge

  • Sports Marketing book cover

    Sports Marketing

    2nd Edition

    By Michael Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business A…

    Paperback – 2018-08-16 
    Routledge

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