• History of Marketing in India book cover

    History of Marketing in India

    1st Edition

    By Rohit Varman, Hari Sreekumar

    The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and…

    Hardback – 2019-06-01 
    Routledge
    Routledge Studies in the History of Marketing

  • Public Relations as Emotional Labour book cover

    Public Relations as Emotional Labour

    1st Edition

    By Liz Yeomans

    Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired…

    Hardback – 2019-06-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Marketing Communications in Tourism and Hospitality book cover

    Marketing Communications in Tourism and Hospitality

    2nd Edition

    By Scott McCabe

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.Marketing Communications…

    Paperback – 2019-06-01 
    Routledge

  • Political Marketing: Principles and Applications book cover

    Political Marketing

    Principles and Applications, 3rd Edition

    By Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte

    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages…

    Paperback – 2019-06-01 
    Routledge

  • Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China book cover

    Transnational Retailing in East Asia

    A Japanese Supermarket Chain in Hong Kong and China, 1st Edition

    By Heung-wah Wong

    This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company’s bankruptcy. It outlines the development and structure of the original Japanese…

    Hardback – 2019-05-31 
    Routledge
    Routledge Culture, Society, Business in East Asia Series

  • The Art of Co-Branding: From Artists to Celebrities, to NGO's, Museums, Territories and More book cover

    The Art of Co-Branding

    From Artists to Celebrities, to NGO's, Museums, Territories and More, 1st Edition

    By Geraldine Michel, Reine Willing

    Co-branding is widely considered the art of the perfect match. This book is a guide to understanding the complex process of co-branding as well as it explaining the key factors of success to build this specific form of a partnership. This book gives tangible examples of partnerships between various…

    Paperback – 2019-05-30 
    Routledge

  • Consumer Culture, Identity and Well-Being: The Search for the 'Good Life' and the 'Body Perfect' book cover

    Consumer Culture, Identity and Well-Being

    The Search for the 'Good Life' and the 'Body Perfect', 2nd Edition

    By Helga Dittmar

    Hardback – 2019-05-19 
    Routledge
    European Monographs in Social Psychology

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

     Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers…

    Paperback – 2019-05-03 
    Routledge
    Routledge Communication Series

  • Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing book cover

    Public Relations and Whistleblowing

    Golden Handcuffs in Corporate Wrongdoing, 1st Edition

    By Cary A. Greenwood

    There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and…

    Hardback – 2019-05-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Customer Relationship Management: Concepts and Technologies book cover

    Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide for readers without a technical background, explaining with unrivalled clarity what CRM is, its uses, benefits and implementations. It outlines how CRM can enhance customisation and understanding to create and…

    Paperback – 2019-05-01 
    Routledge

  • Researching Marketing Decisions: The Indian Context book cover

    Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-04-30 
    Routledge India

  • International Luxury Brand Strategy book cover

    International Luxury Brand Strategy

    1st Edition

    Edited by Pierre Xiao Lu

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and…

    Paperback – 2019-04-22 
    Routledge

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