• Public Relations as Emotional Labour: TBC book cover

    Public Relations as Emotional Labour

    TBC

    By Liz Yeomans

    Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired…

    Hardback – 2018-05-15 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity, Second Edition book cover

    Workplace Clinics and Employer Managed Healthcare

    A Catalyst for Cost Savings and Improved Productivity, Second Edition

    By A. Michael LaPenna

    The concept of an employer attempting to manage healthcare cost and quality is not new. There are numerous national and individual statistics that relate the cost and purchasing challenges in the provision of healthcare as a benefit and a competitive barrier for American enterprises. Workplace…

    Paperback – 2018-05-15 
    Productivity Press

  • Public Relations and Individuality: Fate, Influence and Autonomy book cover

    Public Relations and Individuality

    Fate, Influence and Autonomy

    By Simon Moore

    Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual…

    Hardback – 2018-05-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2018-05-01 
    Routledge

  • The British Conservative Government and the European Exchange Rate Mechanism: 1979-94 book cover

    The British Conservative Government and the European Exchange Rate Mechanism

    1979-94

    By Helen Thompson

    This text systematically traces the development of the British Conservative government's policy to the European Exchange Rate Mechanism from 1979 to 1994. The book provides information and insight into the development of ERM policy, which led to the downfall and discredit of the Conservative…

    Paperback – 2018-04-30 
    Routledge

  • Ethical Issues in International Marketing book cover

    Ethical Issues in International Marketing

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2018-04-30 
    Routledge

  • Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory book cover

    Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory

    By Christopher Miles

    Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing. Through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse, it investigates the shifting manner in which marketing has dealt with issues of…

    Hardback – 2018-04-30 
    Routledge
    Routledge Studies in Marketing

  • Sports Marketing book cover

    Sports Marketing

    2nd Edition

    By Michael Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide…

    Paperback – 2018-04-30 
    Routledge

  • Strategic Integrated Marketing Communications book cover

    Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what goes into the planning and implementation of an effective IMC program.  Throughout, attention is paid to balancing theory with practical…

    Paperback – 2018-04-30 
    Routledge

  • Business Models for Strategic Innovation: Cross-Functional Perspectives book cover

    Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Edited by S.M.Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos

    This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and so forth individually and collectively underpin innovation in business management, in order to proactively…

    Hardback – 2018-04-30 
    Routledge

  • Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing book cover

    Public Relations and Whistleblowing

    Golden Handcuffs in Corporate Wrongdoing

    By Cary A. Greenwood

    There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and…

    Hardback – 2018-04-20 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data book cover

    Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    By Sam Knowles

    As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are…

    Paperback – 2018-04-13 
    Routledge

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