• Health Service Marketing Management in Africa book cover

    Health Service Marketing Management in Africa

    1st Edition

    Edited by Robert Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato

    Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been…

    Hardback – 2019-12-13 
    Productivity Press

  • Contemporary Issues in Branding book cover

    Contemporary Issues in Branding

    1st Edition

    Edited by Pantea Foroudi, Maria Palazzo

    This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present…

    Paperback – 2019-12-18 
    Routledge

  • Museum Marketization: Cultural Institutions in the Neoliberal Era book cover

    Museum Marketization

    Cultural Institutions in the Neoliberal Era, 1st Edition

    Edited by Karin M. Ekström

    This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…

    Paperback – 2019-12-20 
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Consumer Culture, Identity and Well-Being: The Search for the 'Good Life' and the 'Body Perfect' book cover

    Consumer Culture, Identity and Well-Being

    The Search for the 'Good Life' and the 'Body Perfect', 2nd Edition

    By Helga Dittmar

    Hardback – 2019-12-30 
    Routledge
    European Monographs in Social Psychology

  • Cultivating a Digital Culture for Effective Patient Engagement: A Strategic Framework and Toolkit for Health-Provider Websites book cover

    Cultivating a Digital Culture for Effective Patient Engagement

    A Strategic Framework and Toolkit for Health-Provider Websites, 1st Edition

    By Lorren Pettit

    Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities. Healthcare provider organizations…

    Hardback – 2020-01-27 
    Productivity Press
    HIMSS Book Series

  • The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More book cover

    The Art of Successful Brand Collaborations

    Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More, 1st Edition

    By Géraldine Michel, Reine Willing

    Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand…

    Paperback – 2020-01-31 
    Routledge

  • Shipping in Turkey: A Marketing Analysis of the Passenger Ferry Sector book cover

    Shipping in Turkey

    A Marketing Analysis of the Passenger Ferry Sector, 1st Edition

    By Funda Yercan, Michael Roe

    First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth. It covers all aspects of the industry from operations…

    Paperback – 2020-02-01 
    Routledge
    Routledge Revivals

  • Lean Human Resources: Redesigning HR Processes for a Culture of Continuous Improvement, Second Edition book cover

    Lean Human Resources

    Redesigning HR Processes for a Culture of Continuous Improvement, Second Edition, 2nd Edition

    By Cheryl M. Jekiel

    Encouraging a long overdue shift in thinking, this second edition of this groundbreaking book provides managers and executives with the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments. Cheryl M. Jekiel, who has been…

    Paperback – 2020-03-16 
    Productivity Press

  • Deep Data Analytics for New Product Development book cover

    Deep Data Analytics for New Product Development

    1st Edition

    By Walter R. Paczkowski

    This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide…

    Paperback – 2020-03-17 
    Routledge

  • Brand Beauty Unleashed: The Value of Aesthetics in Marketing book cover

    Brand Beauty Unleashed

    The Value of Aesthetics in Marketing, 1st Edition

    By Roberto M. Álvarez del Blanco

    This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has…

    Paperback – 2020-03-17 
    Routledge

  • Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events book cover

    Sponsorship in Marketing

    Effective Partnerships in Sports, Arts and Events, 2nd Edition

    By T Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned,…

    Paperback – 2020-03-18 
    Routledge

  • Promoting Property: Insight, Experience and Best Practice book cover

    Promoting Property

    Insight, Experience and Best Practice, 1st Edition

    Edited by Penny Norton, Liz Male

    This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the…

    Paperback – 2020-04-08 
    Routledge

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