• Presentation Planning and Media Relations for the Pharmaceutical Industry book cover

    Presentation Planning and Media Relations for the Pharmaceutical Industry

    1st Edition

    By John Lidstone

    This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical…

    Paperback – 2019-10-17
    Routledge
    Routledge Revivals

  • Demographic Targeting: The Essential Role of Population Groups in Retail Marketing book cover

    Demographic Targeting

    The Essential Role of Population Groups in Retail Marketing, 1st Edition

    By James A. Pooler

    This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to…

    Paperback – 2019-10-17
    Routledge
    Routledge Revivals

  • Tourism, Hospitality and Digital Transformation: Strategic Management Aspects book cover

    Tourism, Hospitality and Digital Transformation

    Strategic Management Aspects, 1st Edition

    Edited by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

    Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It…

    Paperback – 2019-10-15
    Routledge
    Innovation and Technology Horizons

  • Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences book cover

    Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    Paperback – 2019-10-07
    Routledge

  • The British Conservative Government and the European Exchange Rate Mechanism: 1979-94 book cover

    The British Conservative Government and the European Exchange Rate Mechanism

    1979-94, 1st Edition

    By Helen Thompson

    This text systematically traces the development of the British Conservative government's policy to the European Exchange Rate Mechanism from 1979 to 1994. The book provides information and insight into the development of ERM policy, which led to the downfall and discredit of the Conservative…

    Paperback – 2019-10-02
    Routledge

  • Approaches to Sustainable Development book cover

    Approaches to Sustainable Development

    1st Edition

    By Richard M. Auty, Katrina Brown

    First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2019-09-30
    Routledge

  • Content Strategy in Technical Communication book cover

    Content Strategy in Technical Communication

    1st Edition

    Edited by Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz

    Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.  Emerging technologies such as content management systems, social media…

    Paperback – 2019-09-30
    Routledge
    ATTW Series in Technical and Professional Communication

  • The Evolution of Luxury book cover

    The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    Paperback – 2019-09-25
    Routledge

  • Marketing IT Products and Services book cover

    Marketing IT Products and Services

    1st Edition

    By Jessica Keyes

    Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services…

    Paperback – 2019-09-19
    CRC Press

  • Public Relations, Society and the Generative Power of History book cover

    Public Relations, Society and the Generative Power of History

    1st Edition

    Edited by Ian Somerville, Lee Edwards, Øyvind Ihlen

    Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses…

    Paperback – 2019-09-16
    Routledge

  • Thriving in the Healthcare Market: Strategies from an Industry-Insider for Selling Your Product book cover

    Thriving in the Healthcare Market

    Strategies from an Industry-Insider for Selling Your Product, 1st Edition

    By Glenn E. Pearson, FACHE

      Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc.   At 18% of GDP, healthcare…

    Paperback – 2019-09-13
    Productivity Press
    HIMSS Book Series

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Paperback – 2019-09-05
    Routledge

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