• Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    Paperback – 2014-11-21
    Routledge

  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students book cover

    Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    Paperback – 2014-10-20
    Routledge

  • Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics book cover

    Real Estate Marketing

    Strategy, Personal Selling, Negotiation, Management, and Ethics, 1st Edition

    By M. Joseph Sirgy

    Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this…

    Paperback – 2014-05-23
    Routledge

  • Workplace Safety and Health: Assessing Current Practices and Promoting Change in the Profession book cover

    Workplace Safety and Health

    Assessing Current Practices and Promoting Change in the Profession, 1st Edition

    By Thomas D. Schneid

    Are the tried and true safety practices still effective in the changing workplace? Is there a better way of safeguarding employees from accidents and injuries? In short, why do you perform the safety activities that you do on a daily basis and do they produce the results necessary to keep your…

    Paperback – 2014-05-05
    CRC Press
    Occupational Safety & Health Guide Series

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2014-02-18
    Routledge

  • Business, Society, and Government Essentials: Strategy and Applied Ethics book cover

    Business, Society, and Government Essentials

    Strategy and Applied Ethics, 2nd Edition

    By Robert N. Lussier, Herbert Sherman

    Understanding the interrelationship of business, society and government is vital to working at any level in a company of any size. This text uses a case analysis approach to explore this interrelationship in today’s high-tech global community. The authors crystallize the complex array of issues…

    Paperback – 2013-09-03
    Routledge

  • The Cultural Dimension of Global Business book cover

    The Cultural Dimension of Global Business

    7th Edition

    By Gary Ferraro, Elizabeth K. Briody

    Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning GoalsUpon…

    Paperback – 2012-07-30
    Routledge

  • Economic Growth book cover

    Economic Growth

    3rd Edition

    By David Weil

    Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate to new and old theoretical ideas, Economic Growth…

    Hardback – 2012-06-29
    Routledge

  • Business Psychology and Organizational Behaviour book cover

    Business Psychology and Organizational Behaviour

    5th Edition

    By Eugene McKenna

    Now in full colour, the fifth edition of this best-selling textbook introduces all of the major theories, research findings, principles and concepts in business psychology and organizational behaviour, whilst emphasising their real-life application using relevant examples. The book, which is…

    Paperback – 2012-01-04
    Psychology Press

  • Collaborative Working in Construction book cover

    Collaborative Working in Construction

    1st Edition

    Edited by Dino Bouchlaghem

    Complications arising from poor collaboration are the source of a variety of the construction industry's biggest problems. It is now widely recognized that an effective collaboration strategy based on the implementation of information systems and careful consideration of the wider…

    Paperback – 2011-10-06
    Routledge

  • Female Leadership: Management, Jungian Psychology, Spirituality and the Global Journey Through Purgatory book cover

    Female Leadership

    Management, Jungian Psychology, Spirituality and the Global Journey Through Purgatory, 1st Edition

    By Karin Jironet

    This book explores the nature of female leadership and illustrates how women may seek to renew the very notion of leadership through their own personal development. Offering a psycho-spiritual examination of Dante’s journey through Purgatory and the seven sins and virtues, the book discusses the…

    Paperback – 2010-11-04
    Routledge

  • Management: An Evidence-Based Approach, 3rd Edition book cover

    Management

    An Evidence-Based Approach, 3rd Edition, 1st Edition

    By Doede Keuning, Bart Bossink, Brian Tjemkes

    Management: An Evidence-Based Approach provides an introduction to the broad field of management and organization. Throughout the book the theory of management is related to everyday situations. Theory is selected on the basis of evidence in managerial practice in strategic, organizational and…

    Paperback – 2010-07-01
    Routledge

67Series in Business, Management and Accounting

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