Marketing and Consumer Psychology Series

Series Editor:

Please send proposals to Curt Haugtvedt (haugtvedt.1@osu.edu) or Christina Chronister (christina.chronister@taylorandfrancis.com).

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors and judgments and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-03-15 
    Routledge
    Marketing and Consumer Psychology Series

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail, 1st Edition

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-05-31
    Routledge
    Marketing and Consumer Psychology Series

  • Brands and Brand Management

    Contemporary Research Perspectives, 1st Edition

    Edited by Barbara Loken, Rohini Ahluwalia

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science…

    Paperback – 2015-08-28
    Psychology Press
    Marketing and Consumer Psychology Series

  • The Aging Consumer

    Perspectives From Psychology and Economics, 1st Edition

    Edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon

    At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,…

    Paperback – 2010-06-08
    Routledge
    Marketing and Consumer Psychology Series

  • Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman, 1st Edition

    By Edward P. Krugman

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from…

    Hardback – 2008-05-28
    Routledge
    Marketing and Consumer Psychology Series

  • Handbook of Consumer Psychology

    1st Edition

    Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of…

    Hardback – 2008-02-08
    Routledge
    Marketing and Consumer Psychology Series

  • Visual Marketing

    From Attention to Action, 1st Edition

    Edited by Michel Wedel, Rik Pieters

    This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual…

    Hardback – 2007-09-19
    Psychology Press
    Marketing and Consumer Psychology Series

  • The Evolutionary Bases of Consumption

    1st Edition

    By Gad Saad

    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our…

    Paperback – 2007-01-23
    Psychology Press
    Marketing and Consumer Psychology Series

  • Contemporary Consumption Rituals

    A Research Anthology, 1st Edition

    Edited by Cele C. Otnes, Tina M. Lowrey

    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the…

    Paperback – 2003-10-01
    Psychology Press
    Marketing and Consumer Psychology Series