Mastering Management in the Creative and Cultural Industries

Series Editor:

Creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.

This series provides a range of relatively short, student-centred books which blend business management expertise with cultural sector practice. Books in the series provide either an arts applied introduction to a particular business discipline, or a business management lens through which to understand a key segment of the arts world. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.