Routledge Focus on Management and Society

Series Editor:

The aim of this Focus series is to present the reader with a number of short volumes which deal with important managerial issues in the Indian context. Volumes in the series will cover topics which are of perennial interest to managers, like corporate governance and strategic change and transformation as well as emerging areas of research like neuro-marketing. Established areas of research like bottom-of-the-pyramid marketing will be dealt with specifically in the Indian context. CEOs today also need to be familiar with critical developments in other fields, like auction theory. In other words, the Focus series is designed to introduce management theorists and researchers (as well as the lay public) to a diverse set of topics relevant directly or peripherally to management in a short, readable format, without sacrificing basic rigour and set in the Indian context.

  • Strategic Change and Transformation

    Managing Renewal in Organisations, 1st Edition

    By Swarup Kumar Dutta

    Strategic change and transformation are words used very commonly in business parlance but rarely defined. Besides, change and transformations are often used interchangeably. Thus the correct perspective of viewing change and transformations is missing from management literature. How is change…

    Hardback – 2018-08-14
    Routledge Focus on Management and Society

  • Neuromarketing in India

    Understanding the Indian Consumer, 1st Edition

    By Tanusree Dutta, Manas Kumar Mandal

    How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus…

    Hardback – 2018-06-26
    Routledge Focus on Management and Society