Routledge-Griffith Asia Institute Studies in Asian Business

Series Editors:

With the rise of China, Asia now has an economy that rivals that of the United States and European Union, and Asian business is attracting increasing attention from academics, policymakers and practitioners. This series publishes high quality research on all aspects of Asian business, including business culture, the consumer revolution, agribusiness, small-medium enterprises and family businesses, Asian multinational corporations, sustainable business, outward and inward foreign investment, market entry and other strategies. It also covers Asian business related topics such as government-business relations, corporate governance, and competition law.