In an increasingly global business environment, even "domestic" business is hardly domestic anymore. Globalization has made proficiency in international business topics relevant for every business student. As more and more programs are launched in this area, there is a dearth of materials to accompany such classes.
Routledge International Business Studies is a series that offers a range of relatively short, yet comprehensive books covering the core topics taught in international business programs. Each book serves as core reading in a dedicated class, while also useful as a secondary reading source in broader, related classes. With consistent production quality, pedagogical features and writing style, the series is a trustworthy source of educational resources in this important discipline.
Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization,…
Paperback – 2019-09-11
Routledge International Business Studies