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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity…
Paperback – 2015-07-29
Philosophy of Technology: An introduction for technology and business students is an accessible guide to technology’s changes , their ubiquitousness, and the many questions these raise. Designed for those with no philosophical background in mind, it is ideal for technology and engineering students…
Paperback – 2015-07-29
This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as…
Hardback – 2015-07-28
Digital Transformation: FreeBook is our brand new FreeBook from Routledge Business that explores the key aspects of re-imagining businesses in the digital age. Download your free copy today!
Greenleaf Publishing, a leading publisher in the areas of responsible management, ethics and social responsibility has recently joined Routledge, enabling the further development and strengthening of the list and improved international impact.
For more than 25 years, Productivity Press has developed the largest catalog available anywhere of publications and learning tools about Lean methodology, continuous improvement, and operational excellence. We are currently the premier source of authoritative information on organizational transformation.
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