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Certain key economic decisions taken by organizations and indeed countries are often not made by economists but by businessmen, trade unionists, politicians and policy-makers. Those who employ people, those who represent workers, those who make laws and those who elect them need economics but may…
Paperback – 2019-05-02
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…
Paperback – 2019-05-01
Routledge Communication Series
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer…
Paperback – 2019-05-01
Digital Transformation: FreeBook is our brand new FreeBook from Routledge Business that explores the key aspects of re-imagining businesses in the digital age. Download your free copy today!
Greenleaf Publishing, a leading publisher in the areas of responsible management, ethics and social responsibility has recently joined Routledge, enabling the further development and strengthening of the list and improved international impact.
For more than 25 years, Productivity Press has developed the largest catalog available anywhere of publications and learning tools about Lean methodology, continuous improvement, and operational excellence. We are currently the premier source of authoritative information on organizational transformation.
Terry Clague – Senior Publisher, Business, Economics & Law (UK)
Brianna Ascher – Editor, Business & Accounting (USA)
Jacqueline Curthoys – Editor, Business & Accounting (UK)
Yong Ling Lam – Editor, Business & Economics (Singapore)
Guy Loft – Senior Editor, Business & Marketing (UK)
Sophia Levine – Editor, Business & Marketing (UK)
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