Marketing & Sales

  • Brand vs. Wild

    Building Resilient Brands for Harsh Business Environments, 1st Edition

    By Jonathan David Lewis

    Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to…

    Hardback – 2017-05-02

  • Brand, Meet Story

    How to Create Engaging Content to Win Business and Influence Your Audience, 1st Edition

    By Heather Pemberton Levy

    Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the…

    Hardback – 2016-10-13

  • Marketing Above the Noise

    Achieve Strategic Advantage with Marketing That Matters, 1st Edition

    By Linda J. Popky

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. …

    Hardback – 2015-04-16

  • Relevance

    The Power to Change Minds and Behavior and Stay Ahead of the Competition, 1st Edition

    By Andrea Coville, Paul B. Brown

    Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus…

    Hardback – 2014-04-03

  • Customer CEO

    How to Profit from the Power of Your Customers, 1st Edition

    By Chuck Wall, Michael Port

    Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power,…

    Hardback – 2013-05-09

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