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MBA Textbooks

  • Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    Paperback – 2017-03-24
    Routledge

  • Frameworks for Market Strategy

    European Edition, 1st Edition

    By Noel Capon, Frank Go

    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To…

    Paperback – 2016-12-13
    Routledge

  • Essentials of Consumer Behavior

    1st Edition

    By Debra L. Stephens

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens…

    Paperback – 2016-11-07
    Routledge

  • Learning to Think Strategically

    3rd Edition

    By Julia Sloan

    Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This textbook delineates and defines strategic thinking as a conceptual cognitive capability, focusing on the…

    Paperback – 2016-10-17
    Routledge

  • Effectual Entrepreneurship

    2nd Edition

    By Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank

    What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to…

    Paperback – 2016-09-09
    Routledge

  • Leadership Paradoxes

    Rethinking Leadership for an Uncertain World, 1st Edition

    Edited by Richard Bolden, Morgen Witzel, Nigel Linacre

    Leadership Paradoxes was shortlisted for the 2017 Management Book of the Year, an industry book award organised by the Chartered Management Institute and the British Library. ******************************************** Leadership remains one of the most sought-after qualities in contemporary…

    Paperback – 2016-02-19
    Routledge

  • Managerial Economics

    5th Edition

    By Ivan Png

    The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is…

    Paperback – 2015-08-04
    Routledge

  • Global Marketing

    4th Edition

    By Kate Gillespie

    This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global…

    Hardback – 2015-07-28
    Routledge

  • Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,…

    Paperback – 2015-02-02
    Routledge

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