Latest Books for Business Students and Instructors

Marketing & Sales

  • Superior Customer Value

    Finding and Keeping Customers in the Now Economy, 4th Edition

    By Art Weinstein

    Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.…

    Paperback – 2018-12-17
    Routledge

  • E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-10-18
    Routledge

  • Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Qualitative Marketing Research

    Understanding Consumer Behaviour, 1st Edition

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-15
    Routledge

  • Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    Paperback – 2018-08-15
    Routledge

  • Marketing and Globalization

    1st Edition

    By Aurélia Durand

    This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book…

    Paperback – 2018-07-19
    Routledge

  • Strategic Marketing

    Concepts and Cases, 1st Edition

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-04
    Routledge

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with…

    Paperback – 2018-04-24
    Routledge

  • Brand Transformation

    Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy, 1st Edition

    By Keith Glanfield

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This…

    Paperback – 2018-02-23
    Routledge

  • Digital Marketing

    A Practical Approach, 3rd Edition

    By Alan Charlesworth

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online…

    Paperback – 2018-02-06
    Routledge

  • Strategic Communication

    An Introduction, 1st Edition

    By Jesper Falkheimer, Mats Heide

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational…

    Paperback – 2018-01-25
    Routledge

  • The Language of Branding

    Theory, Strategies, and Tactics, 1st Edition

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how…

    Paperback – 2017-12-13
    Routledge

  • Marketing Graffiti

    The Writing on the Wall, 2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-12-01
    Routledge

  • The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-13
    Routledge

  • Financial Services Marketing

    An International Guide to Principles and Practice, 3rd Edition

    By Christine Ennew, Nigel Waite, Roisin Waite

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is…

    Paperback – 2017-11-07
    Routledge

  • Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan, Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online…

    Paperback – 2017-11-02
    Routledge

  • Creative Arts Marketing

    3rd Edition

    By Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With…

    Paperback – 2017-10-13
    Routledge

  • Digital Analytics for Marketing

    1st Edition

    By Marshall Sponder, Gohar F. Khan

    This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing…

    Paperback – 2017-10-06
    Routledge

  • Integrated Marketing Communication

    Advertising and Promotion in a Digital World, 1st Edition

    By Jerome M. Juska

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students…

    Paperback – 2017-10-06
    Routledge

  • Design Management

    Organisation and Marketing Perspectives, 1st Edition

    By Sotiris T. Lalaounis

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers…

    Paperback – 2017-10-02
    Routledge

  • Business to Business Marketing Management

    A Global Perspective, 3rd Edition

    By Alan Zimmerman, Jim Blythe

    Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products…

    Paperback – 2017-09-21
    Routledge

  • Essentials of Marketing Management

    2nd Edition

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional…

    Paperback – 2017-08-30
    Routledge

  • Innovation in Pricing

    Contemporary Theories and Best Practices, 2nd Edition

    Edited by Andreas Hinterhuber, Stephan M. Liozu

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the…

    Paperback – 2017-08-08
    Routledge

  • Marketing Management

    A Cultural Perspective, 1st Edition

    Edited by Lisa Penaloza, Nil Toulouse, Luca Massimiliano Visconti

    Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in…

    Paperback – 2017-07-27
    Routledge

  • Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    By Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis

    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: *…

    Paperback – 2017-07-24
    Routledge

  • Hispanic Marketing

    The Power of the New Latino Consumer, 3rd Edition

    By Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny

    Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing…

    Paperback – 2017-06-20
    Routledge

  • Building Brands in Asia

    From the Inside Out, 1st Edition

    By Tim Andrews, Wilson Chew

    In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.…

    Paperback – 2017-05-16
    Routledge

  • Marketing in the Boardroom

    Winning the Hearts and Minds of the Board, 1st Edition

    By Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.  Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the…

    Paperback – 2017-04-21
    Routledge

  • Entrepreneurial Marketing

    An Effectual Approach, 2nd Edition

    By Edwin J. Nijssen

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making…

    Paperback – 2017-04-18
    Routledge

  • Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    Paperback – 2017-03-24
    Routledge

  • Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market…

    Paperback – 2017-03-13
    Routledge

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Frameworks for Market Strategy

    European Edition, 1st Edition

    By Noel Capon, Frank Go

    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To…

    Paperback – 2016-12-13
    Routledge

  • Internet Retailing and Future Perspectives

    2nd Edition

    By Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach

    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to…

    Paperback – 2016-12-05
    Routledge

  • Digital and Social Media Marketing

    A Results-Driven Approach, 1st Edition

    Edited by Aleksej Heinze, Tahir Rashid, Gordon Fletcher, Ana Cruz

    Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been…

    Paperback – 2016-11-28
    Routledge

  • Market-Led Strategic Change

    Transforming the process of going to market, 5th Edition

    By Nigel F. Piercy

    Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding…

    Paperback – 2016-11-17
    Routledge

  • Essentials of Consumer Behavior

    1st Edition

    By Debra L. Stephens

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens…

    Paperback – 2016-11-07
    Routledge

  • Global Marketing

    Contemporary Theory, Practice, and Cases, 2nd Edition

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

      Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to…

    Paperback – 2016-10-27
    Routledge

  • Video Game Marketing

    A student textbook, 1st Edition

    By Peter Zackariasson, Mikolaj Dymek

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game…

    Hardback – 2016-10-04
    Routledge

  • Value First then Price

    Quantifying value in Business to Business markets from the perspective of both buyers and sellers, 1st Edition

    Edited by Andreas Hinterhuber, Todd C. Snelgrove

    Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a…

    Paperback – 2016-10-04
    Routledge

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