Communication: Mass Communication

  • Applied Mass Communication Theory: A Guide for Media Practitioners book cover

    Applied Mass Communication Theory

    A Guide for Media Practitioners, 2nd Edition

    By Jack Rosenberry, Lauren A. Vicker

    Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on…

    Paperback – 2017-05-17
    Routledge

  • The Discourses of Capitalism: Everyday Economists and the Production of Common Sense book cover

    The Discourses of Capitalism

    Everyday Economists and the Production of Common Sense

    By Christian W. Chun

    Since the global economic crisis of 2007–2008, ‘capitalism’ has been the topic of widespread general discussion in both mainstream and social media. In this book, Christian W. Chun examines the discourses of capitalism taken up by people in their responses to a street art installation created by…

    Paperback – 2017-04-06
    Routledge
    Language, Society and Political Economy

  • Conflict Management and Intercultural Communication: The Art of Intercultural Harmony book cover

    Conflict Management and Intercultural Communication

    The Art of Intercultural Harmony

    Edited by Xiaodong Dai, Guo-Ming Chen

    In the globally interconnected world, conflicts often arise as a result of tensions between different cultural perceptions and diverse social preferences. Effectively managing conflicts and harmonizing intercultural relationships are essential tasks of intercultural communication research. This…

    Paperback – 2017-02-21
    Routledge

  • Journalism and Climate Crisis: Public Engagement, Media Alternatives book cover

    Journalism and Climate Crisis

    Public Engagement, Media Alternatives

    By Robert A. Hackett, Susan Forde, Shane Gunster, Kerrie Foxwell-Norton

    Journalism and Climate Crisis: Public Engagement, Media Alternatives recognizes that climate change is more than an environmental crisis. It is also a question of political and communicative capacity. This book enquires into which approaches to journalism, as a particularly important form of…

    Paperback – 2017-02-14
    Routledge

  • Media Today: Mass Communication in a Converging World book cover

    Media Today

    Mass Communication in a Converging World, 6th Edition

    By Joseph Turow

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The…

    Paperback – 2016-12-07
    Routledge

  • Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide book cover

    Transparency, Public Relations and the Mass Media

    Combating the Hidden Influences in News Coverage Worldwide

    By Katerina Tsetsura, Dean Kruckeberg

    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its…

    Hardback – 2016-11-15
    Routledge
    Routledge Focus on Public Relations

  • Explorations in Critical Studies of Advertising book cover

    Explorations in Critical Studies of Advertising

    Edited by James F. Hamilton, Robert Bodle, Ezequiel Korin

    This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different…

    Hardback – 2016-11-10
    Routledge
    Routledge Research in Cultural and Media Studies

  • Visual Methods in the Field: Photography for the Social Sciences book cover

    Visual Methods in the Field

    Photography for the Social Sciences

    By Terence Heng

    The use of images, particularly photography, has been steadily gaining popularity in academia, but there has not yet been a book that deals with the act and process of photo-taking in the field. Drawing upon 21 years of photographic experience and sociological research, Terence Heng’s immersive and…

    Paperback – 2016-11-09
    Routledge

  • Media Generations: Experience, identity and mediatised social change book cover

    Media Generations

    Experience, identity and mediatised social change

    By Goran Bolin

    While the analysis of generations has been central in the sociological understanding of social change, the role of the media in this process has only been acknowledged as an important feature during the last couple of decades. Building on quantitative and qualitative comparative research, Media…

    Paperback – 2016-08-12
    Routledge

  • Redefining Journalism in the Era of the Mass Press, 1880-1920 book cover

    Redefining Journalism in the Era of the Mass Press, 1880-1920

    Edited by John Steel, Marcel Broersma

    At the turn of the 20th century, the significant social, political, and technological changes that were occurring in society also heralded new roles and functions for journalism as a profession and as an aspect of a burgeoning mass mediated society. Redefining Journalism in the Era of the Mass…

    Hardback – 2016-08-03
    Routledge

  • The Psychology of Consumer Profiling in a Digital Age book cover

    The Psychology of Consumer Profiling in a Digital Age

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Hardback – 2016-05-16
    Routledge
    Routledge Studies in Marketing

  • Principles of American Journalism: An Introduction book cover

    Principles of American Journalism

    An Introduction, 2nd Edition

    By Stephanie Craft, Charles N. Davis

    Designed to engage, inspire and challenge students while laying out the fundamentals of the craft, Principles of American Journalism introduces readers to the core values of journalism and its singular role in a democracy. From the First Amendment to Facebook, the new and revised edition of this…

    Paperback – 2016-04-01
    Routledge

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