Communication: Persuasion

  • Persuasion: Social Influence and Compliance Gaining book cover

    Persuasion

    Social Influence and Compliance Gaining, 6th Edition

    By Robert H Gass, John S Seiter

    Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this…

    Paperback – 2018-03-07 
    Routledge

  • Radio Wars: Broadcasting During the Cold War book cover

    Radio Wars

    Broadcasting During the Cold War

    Edited by Linda Risso

    During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could…

    Paperback – 2017-12-14 
    Routledge

  • Public Speaking: A Meta-Communicative Approach book cover

    Public Speaking

    A Meta-Communicative Approach

    By Jerald Goldstein

    Public Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of…

    Paperback – 2017-10-02
    Routledge

  • Persuasion in Your Life book cover

    Persuasion in Your Life

    2nd Edition

    By Shawn T. Wahl, Eric Morris

    Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also…

    Paperback – 2017-09-25
    Routledge

  • Global Advertising Practice in a Borderless World book cover

    Global Advertising Practice in a Borderless World

    Edited by Robert Crawford, Linda Brennan, Lukas Parker

    Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are…

    Hardback – 2017-06-08
    Routledge
    Routledge Studies in International Business and the World Economy

  • Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century book cover

    Strategic Communication, Corporatism, and Eternal Crisis

    The Creel Century

    By Phil Graham

    This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of…

    Hardback – 2017-05-03
    Routledge
    Routledge Focus on Public Relations

  • Persuasion in Society book cover

    Persuasion in Society

    3rd Edition

    By Jean G. Jones, Herbert W. Simons

    Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging…

    Paperback – 2017-04-07
    Routledge

  • The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain book cover

    The Neuroscience of Multimodal Persuasive Messages

    Persuading the Brain

    By Dirk Remley

    In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological…

    Hardback – 2017-03-02
    Routledge
    Routledge Studies in Technical Communication, Rhetoric, and Culture

  • The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century book cover

    The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 6th Edition

    By Richard M. Perloff

    The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion…

    Paperback – 2017-01-06
    Routledge
    Routledge Communication Series

  • Argumentation: Analysis and Evaluation book cover

    Argumentation

    Analysis and Evaluation, 2nd Edition

    By Frans H. van Eemeren, A. Francisca Sn Henkemans

    This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life discourse and texts.…

    Paperback – 2016-11-15
    Routledge
    Routledge Communication Series

  • The Psychology of Influence: Theory, research and practice book cover

    The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-21
    Routledge

  • Persuasive Communication: How Audiences Decide book cover

    Persuasive Communication

    How Audiences Decide, 2nd Edition

    By Richard O. Young

    This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young…

    Paperback – 2016-07-22
    Routledge

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