Communication: Persuasion

  • The Psychology of Political Communicators: How Politicians, Culture, and the Media Construct and Shape Public Discourse book cover

    The Psychology of Political Communicators

    How Politicians, Culture, and the Media Construct and Shape Public Discourse

    Edited by Ofer Feldman, Sonja Zmerli

    In this timely study, Ofer Feldman, Sonja Zmerli and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Written for students and scholars alike, The Psychology of Political Communicators uses examples from the U.S., Europe, Asia and the…

    Paperback – 2018-10-22 
    Routledge
    Routledge Studies in Political Psychology

  • Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives book cover

    Metaphor and Persuasion in Strategic Communication

    Sustainable Perspectives

    By Federica Ferrari

    This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for…

    Hardback – 2018-09-17 
    Routledge
    Routledge Studies in Rhetoric and Stylistics

  • Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health book cover

    Strategic Communication and Deformative Transparency

    Persuasion in Politics, Propaganda, and Public Health

    By Isaac Nahon-Serfaty

    This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such…

    Hardback – 2018-09-10 
    Routledge
    Routledge Focus on Communication Studies

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-09-06 
    Routledge

  • Handbook of Attitudes, Volume 2: Applications: 2nd Edition book cover

    Handbook of Attitudes, Volume 2: Applications

    2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-08-29 
    Routledge

  • The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition book cover

    The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-08-21 
    Routledge

  • The Natural Speaker book cover

    The Natural Speaker

    9th Edition

    By Randy Fujishin

    The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to present a natural, and rewarding speech to any audience. By providing an overview of speech construction, practice, and delivery, this book is designed to enhance and improve…

    Paperback – 2018-04-18
    Routledge

  • Persuasion: The Hidden Forces That Influence Negotiations book cover

    Persuasion

    The Hidden Forces That Influence Negotiations

    By Jasper Kim

    Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across…

    Hardback – 2018-03-27
    Routledge
    Routledge Focus on Business and Management

  • Persuasion: Social Influence and Compliance Gaining book cover

    Persuasion

    Social Influence and Compliance Gaining, 6th Edition

    By Robert H Gass, John S Seiter

    Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this…

    Paperback – 2018-02-16
    Routledge

  • Radio Wars: Broadcasting During the Cold War book cover

    Radio Wars

    Broadcasting During the Cold War

    Edited by Linda Risso

    During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could…

    Paperback – 2018-01-12
    Routledge

  • Public Speaking: A Meta-Communicative Approach book cover

    Public Speaking

    A Meta-Communicative Approach

    By Jerald Goldstein

    Public Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of…

    Paperback – 2017-10-02
    Routledge

8Series in Persuasion

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