Communication: Persuasion

  • Rethinking Public Relations: Persuasion, Democracy and Society book cover

    Rethinking Public Relations

    Persuasion, Democracy and Society, 3rd Edition

    By Kevin Moloney, Conor McGrath

    This new, third edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of…

    Paperback – 2019-08-02 
    Routledge

  • Routledge Handbook of Character Assassination and Reputation Management book cover

    Routledge Handbook of Character Assassination and Reputation Management

    1st Edition

    Edited by Sergei A. Samoilenko, Martijn Icks, Jennifer Keohane, Eric B. Shiraev

    In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How…

    Hardback – 2019-07-31 
    Routledge

  • Arguing, Reasoning, and Thinking Well book cover

    Arguing, Reasoning, and Thinking Well

    1st Edition

    By Robert Gass, John Seiter

    Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing…

    Paperback – 2019-05-27 
    Routledge

  • Understanding Public Speaking: A Learner's Guide to Persuasive Oratory book cover

    Understanding Public Speaking

    A Learner's Guide to Persuasive Oratory, 1st Edition

    By Braj Mohan

    Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of the powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive…

    Paperback – 2019-05-23 
    Routledge India

  • Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives book cover

    Metaphor and Persuasion in Strategic Communication

    Sustainable Perspectives, 1st Edition

    By Federica Ferrari

    This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for…

    Hardback – 2018-10-19
    Routledge
    Routledge Studies in Rhetoric and Stylistics

  • Multimodal Semiotics and Rhetoric in Videogames book cover

    Multimodal Semiotics and Rhetoric in Videogames

    1st Edition

    By Jason Hawreliak

    This book merges recent trends in game studies and multimodal studies to explore the relationship between the interaction between videogames’ different modes and the ways in which they inform meaning for both players and designers. The volume begins by laying the foundation for integrating the two…

    Hardback – 2018-10-10
    Routledge
    Routledge Studies in Multimodality

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

  • The Psychology of Political Communicators: How Politicians, Culture, and the Media Construct and Shape Public Discourse book cover

    The Psychology of Political Communicators

    How Politicians, Culture, and the Media Construct and Shape Public Discourse, 1st Edition

    Edited by Ofer Feldman, Sonja Zmerli

    In this timely study, Ofer Feldman, Sonja Zmerli, and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Written for students and scholars alike, The Psychology of Political Communicators uses examples from the US, Europe, Asia, and the…

    Paperback – 2018-10-01
    Routledge
    Routledge Studies in Political Psychology

  • The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition book cover

    The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition, 2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-09-13
    Routledge

  • Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health book cover

    Strategic Communication and Deformative Transparency

    Persuasion in Politics, Propaganda, and Public Health, 1st Edition

    By Isaac Nahon-Serfaty

    This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such…

    Hardback – 2018-09-13
    Routledge
    Routledge Focus on Communication Studies

  • Handbook of Attitudes, Volume 2: Applications: 2nd Edition book cover

    Handbook of Attitudes, Volume 2: Applications

    2nd Edition, 1st Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-09-13
    Routledge

  • The Natural Speaker book cover

    The Natural Speaker

    9th Edition

    By Randy Fujishin

    The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to present a natural, and rewarding speech to any audience. By providing an overview of speech construction, practice, and delivery, this book is designed to enhance and improve…

    Paperback – 2018-04-18
    Routledge

8Series in Persuasion

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