Communication: Public Relations

  • Strategic Writing: Multimedia Writing for Public Relations, Advertising and More book cover

    Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

  • Public Administration and Public Affairs book cover

    Public Administration and Public Affairs

    13th Edition

    By Nicholas Henry

    Public Administration and Public Affairs demonstrates how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. Providing a comprehensive, accessible and humorous introduction to the field of Public Administration, this text is designed…

    Paperback – 2017-09-07
    Routledge

  • Strategic Planning for Public Relations book cover

    Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-08-04
    Routledge
    Routledge Communication Series

  • Reputation Management: The Key to Successful Public Relations and Corporate Communication book cover

    Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 3rd Edition

    By John Doorley, Helio Fred Garcia

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication,…

    Paperback – 2015-02-25
    Routledge

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
    Routledge
    Routledge Communication Series

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2014-02-18
    Routledge

  • Crisis Communications Text and Student Workbook, Academic Package book cover

    Crisis Communications Text and Student Workbook, Academic Package

    1st Edition

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The…

    MPack – 2011-02-08
    Routledge

8Series in Public Relations

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