Communication: Public Relations

  • New Media in Times of Crisis book cover

    New Media in Times of Crisis

    1st Edition

    Edited by Keri K. Stephens

    New Media in Times of Crisis provides an interdisciplinary look at research focused around how people organize in times of crisis. This book is grounded in the practices of first responders, crisis communicators, people experiencing tragic events, and communities who organize on- and off-line to…

    Paperback – 2019-06-13 
    Routledge
    New Agendas in Communication Series

  • Understanding Public Speaking: A Learner's Guide to Persuasive Oratory book cover

    Understanding Public Speaking

    A Learner's Guide to Persuasive Oratory, 1st Edition

    By Braj Mohan

    Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of the powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive…

    Paperback – 2019-05-23 
    Routledge India

  • How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable book cover

    How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    Paperback – 2018-12-26
    Routledge

  • Ethical Practice of Social Media in Public Relations book cover

    Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

  • Climate Change Communication and the Internet book cover

    Climate Change Communication and the Internet

    1st Edition

    Edited by Nelya Koteyko, Brigitte Nerlich, Iina Hellsten

    The volume provides a timely, state of the art collection of studies examining climate change communication in the era of digital media. The chapters focus on a broad range of topics covering various aspects of both practice and research in climate change communication, ranging from the use of…

    Paperback – 2018-10-18
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

  • The Routledge Companion to Accounting Communication book cover

    The Routledge Companion to Accounting Communication

    1st Edition

    Edited by Lisa Jack, Jane Davison, Russell Craig

    One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication…

    Paperback – 2018-08-14
    Routledge

  • Reputational Challenges in Sport: Theory and Application book cover

    Reputational Challenges in Sport

    Theory and Application, 1st Edition

    Edited by Andrew C. Billings, Timothy Coombs, Kenon A. Brown

    Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of…

    Paperback – 2018-06-18
    Routledge

  • Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics book cover

    Intercultural Public Relations

    Theories for Managing Relationships and Conflicts with Strategic Publics, 1st Edition

    By Lan Ni, Qi Wang, Bey-Ling Sha

    Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.…

    Paperback – 2018-06-07
    Routledge

  • Public Relations and Social Theory: Key Figures, Concepts and Developments book cover

    Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-04-20
    Routledge
    Routledge Communication Series

  • Positioning Theory and Strategic Communication: A new approach to public relations research and practice book cover

    Positioning Theory and Strategic Communication

    A new approach to public relations research and practice, 1st Edition

    By Melanie James

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?  Whilst positioning is not something new in public…

    Paperback – 2018-04-03
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Strategic Communication, Social Media and Democracy: The challenge of the digital naturals book cover

    Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals, 1st Edition

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice…

    Paperback – 2018-04-03
    Routledge
    Routledge New Directions in Public Relations & Communication Research

8Series in Public Relations

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