Communication: Public Relations

  • The Selling of Civil Rights: The Student Nonviolent Coordinating Committee and the Use of Public Relations book cover

    The Selling of Civil Rights

    The Student Nonviolent Coordinating Committee and the Use of Public Relations, 1st Edition

    By Vanessa Murphree

    The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from…

    Paperback – 2009-04-29
    Routledge
    Studies in African American History and Culture

  • The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice book cover

    The Global Public Relations Handbook, Revised and Expanded Edition

    Theory, Research, and Practice, 2nd Edition

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a…

    Paperback – 2009-01-09
    Routledge

  • Routledge Handbook of Public Diplomacy book cover

    Routledge Handbook of Public Diplomacy

    1st Edition

    Edited by Nancy Snow, Nancy Snow, Philip M. Taylor

    The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy…

    Paperback – 2008-10-14
    Routledge

  • Handbook of Risk and Crisis Communication book cover

    Handbook of Risk and Crisis Communication

    1st Edition

    Edited by Robert L. Heath, H. Dan O'Hair

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,…

    Hardback – 2008-09-17
    Routledge

  • Public Relations Metrics: Research and Evaluation book cover

    Public Relations Metrics

    Research and Evaluation, 1st Edition

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and…

    Paperback – 2008-05-28
    Routledge
    Routledge Communication Series

  • Strategic Reputation Management: Towards A Company of Good book cover

    Strategic Reputation Management

    Towards A Company of Good, 1st Edition

    By Pekka Aula, Saku Mantere

    Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business…

    Paperback – 2008-04-24
    Routledge

  • Public Relations Law: A Supplemental Text book cover

    Public Relations Law

    A Supplemental Text, 1st Edition

    By L. Marie Parkinson, Michael G. Parkinson

    This supplemental text on PR law is intended to be used with other mass communication textbooks.  It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass…

    Paperback – 2007-10-31
    Routledge

  • Gaining Influence in Public Relations: The Role of Resistance in Practice book cover

    Gaining Influence in Public Relations

    The Role of Resistance in Practice, 1st Edition

    By Bruce K. Berger, Bryan H. Reber

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that…

    Paperback – 2005-12-22
    Routledge
    Routledge Communication Series

  • Corporate Public Affairs: Interacting With Interest Groups, Media, and Government book cover

    Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government, 1st Edition

    By Otto Lerbinger

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising…

    Paperback – 2005-10-18
    Routledge
    Routledge Communication Series

  • Writing Winning Proposals: Public Relations Cases book cover

    Writing Winning Proposals

    Public Relations Cases, 1st Edition

    By Thomas R Hagley

    Writing Winning Proposals: PR Cases shows readers how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations plans, so it shows specifically what…

    Paperback – 2005-08-15
    Routledge

  • Responding to Crisis: A Rhetorical Approach to Crisis Communication book cover

    Responding to Crisis

    A Rhetorical Approach to Crisis Communication, 1st Edition

    Edited by Dan Pyle Millar, Robert L. Heath

    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well…

    Paperback – 2003-10-01
    Routledge
    Routledge Communication Series

8Series in Public Relations

Product Search