Communication: Public Relations

  • Climate Change Communication and the Internet book cover

    Climate Change Communication and the Internet

    1st Edition

    Edited by Nelya Koteyko, Brigitte Nerlich, Iina Hellsten

    The volume provides a timely, state of the art collection of studies examining climate change communication in the era of digital media. The chapters focus on a broad range of topics covering various aspects of both practice and research in climate change communication, ranging from the use of…

    Paperback – 2018-10-18
    Routledge

  • Public Relations Planning: A Strategic Approach book cover

    Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

  • Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment book cover

    Public Relations in Japan

    Evolution of Communication Management in a Culture of Lifetime Employment, 1st Edition

    Edited by Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe

    Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate.…

    Hardback – 2018-10-02
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Data-Driven Public Relations Research: 21st Century Practices and Applications book cover

    Data-Driven Public Relations Research

    21st Century Practices and Applications, 1st Edition

    By Jim Eggensperger, Natalie Redcross

    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with…

    Paperback – 2018-10-01
    Routledge

  • Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia book cover

    Corporate Social Responsibility, Public Relations and Community Engagement

    Emerging Perspectives from South East Asia, 1st Edition

    By Marianne D. Sison, Zeny Sarabia-Panol

    Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the…

    Hardback – 2018-09-06
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Routledge Companion to Accounting Communication book cover

    The Routledge Companion to Accounting Communication

    1st Edition

    Edited by Lisa Jack, Jane Davison, Russell Craig

    One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication…

    Paperback – 2018-08-14
    Routledge

  • Public Interest Communication: Critical Debates and Global Contexts book cover

    Public Interest Communication

    Critical Debates and Global Contexts, 1st Edition

    Edited by Jane Johnston, Magda Pieczka

    Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in…

    Hardback – 2018-08-02
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Practicing Art/Science: Experiments in an Emerging Field book cover

    Practicing Art/Science

    Experiments in an Emerging Field, 1st Edition

    Edited by Philippe Sormani, Guelfo Carbone, Priska Gisler

    Over the last two decades, multiple initiatives of transdisciplinary collaboration across art, science, and technology have seen the light of day. Why, by whom, and under what circumstances are such initiatives promoted? What does their experimental character look like - and what can be learned,…

    Hardback – 2018-07-26
    Routledge
    Routledge Advances in Sociology

  • Reputational Challenges in Sport: Theory and Application book cover

    Reputational Challenges in Sport

    Theory and Application, 1st Edition

    Edited by Andrew C. Billings, Timothy Coombs, Kenon A. Brown

    Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of…

    Paperback – 2018-06-18
    Routledge

  • Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics book cover

    Intercultural Public Relations

    Theories for Managing Relationships and Conflicts with Strategic Publics, 1st Edition

    By Lan Ni, Qi Wang, Bey-Ling Sha

    Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.…

    Paperback – 2018-06-07
    Routledge

  • Public Relations and Social Theory: Key Figures, Concepts and Developments book cover

    Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-04-20
    Routledge
    Routledge Communication Series

8Series in Public Relations

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