Communication: Public Relations

Edited by Øyvind Ihlen, Magnus Fredriksson

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

Paperback – 2018-04-20
Routledge
Routledge Communication Series

Edited by Simon Collister, Sarah Roberts-Bowman

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it…

Hardback – 2018-04-05
Routledge
Routledge New Directions in Public Relations & Communication Research

By Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?　 Whilst positioning is not something new in public…

Paperback – 2018-04-03
Routledge
Routledge New Directions in Public Relations & Communication Research

Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice…

Paperback – 2018-04-03
Routledge
Routledge New Directions in Public Relations & Communication Research

By Takashi Inoue

Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in…

Paperback – 2018-03-13
Routledge

By Chris Anastasi

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

Hardback – 2018-03-06
Routledge

By Kjell Brataas

Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides…

Hardback – 2018-02-06
Routledge

By Margot Opdycke Lamme

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great…

Paperback – 2018-02-06
Routledge
Routledge Research in Public Relations

By Jonathan H. Amsbary, Larry Powell

Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

Paperback – 2018-01-24
Routledge

Edited by Sue Joseph, Richard Lance Keeble

This book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While…

Paperback – 2018-01-12
Routledge

By Jane Johnston

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

Paperback – 2018-01-03
Routledge

By Charles Marsh, David W. Guth, Bonnie Short

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

Paperback – 2017-11-20
Routledge