Communication: Public Relations

  • Public Relations and Social Theory: Key Figures, Concepts and Developments book cover

    Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-04-20
    Routledge
    Routledge Communication Series

  • Visual Public Relations: Strategic Communication Beyond Text book cover

    Visual Public Relations

    Strategic Communication Beyond Text, 1st Edition

    Edited by Simon Collister, Sarah Roberts-Bowman

    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it…

    Hardback – 2018-04-05
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Positioning Theory and Strategic Communication: A new approach to public relations research and practice book cover

    Positioning Theory and Strategic Communication

    A new approach to public relations research and practice, 1st Edition

    By Melanie James

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?  Whilst positioning is not something new in public…

    Paperback – 2018-04-03
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Strategic Communication, Social Media and Democracy: The challenge of the digital naturals book cover

    Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals, 1st Edition

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice…

    Paperback – 2018-04-03
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective book cover

    Public Relations in Hyper-globalization

    Essential Relationship Management - A Japan Perspective, 1st Edition

    By Takashi Inoue

    Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in…

    Paperback – 2018-03-13
    Routledge

  • Strategic Stakeholder Engagement book cover

    Strategic Stakeholder Engagement

    1st Edition

    By Chris Anastasi

    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

    Hardback – 2018-03-06
    Routledge

  • Crisis Communication: Case Studies and Lessons Learned from International Disasters book cover

    Crisis Communication

    Case Studies and Lessons Learned from International Disasters, 1st Edition

    By Kjell Brataas

    Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides…

    Hardback – 2018-02-06
    Routledge

  • Public Relations and Religion in American History: Evangelism, Temperance, and Business book cover

    Public Relations and Religion in American History

    Evangelism, Temperance, and Business, 1st Edition

    By Margot Opdycke Lamme

    Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great…

    Paperback – 2018-02-06
    Routledge
    Routledge Research in Public Relations

  • Interviewing in a Changing World: Situations and Contexts book cover

    Interviewing in a Changing World

    Situations and Contexts, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24
    Routledge

  • Profile Pieces: Journalism and the 'Human Interest' Bias book cover

    Profile Pieces

    Journalism and the 'Human Interest' Bias, 1st Edition

    Edited by Sue Joseph, Richard Lance Keeble

    This book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While…

    Paperback – 2018-01-12
    Routledge

  • Public Relations and the Public Interest book cover

    Public Relations and the Public Interest

    1st Edition

    By Jane Johnston

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

    Paperback – 2018-01-03
    Routledge

  • Strategic Writing: Multimedia Writing for Public Relations, Advertising and More book cover

    Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

8Series in Public Relations

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