Communication: Public Relations

  • A Manager's Guide to PR Projects: A Practical Approach book cover

    A Manager's Guide to PR Projects

    A Practical Approach, 2nd Edition

    By Patricia Parsons

    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the…

    Paperback – 2017-11-01
    Routledge

  • The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice book cover

    The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-19
    Routledge

  • Experiencing Public Relations: International Voices book cover

    Experiencing Public Relations

    International Voices, 1st Edition

    Edited by Elizabeth Bridgen, Dejan Verčič

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…

    Paperback – 2017-10-09
    Routledge

  • Relationship Building in Public Relations book cover

    Relationship Building in Public Relations

    1st Edition

    By Petra Theunissen, Helen Sissons

    This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the…

    Hardback – 2017-09-25
    Routledge
    Routledge Research in Public Relations

  • Evaluating Public Communication: Exploring New Models, Standards, and Best Practice book cover

    Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice, 1st Edition

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-08
    Routledge

  • Public Administration and Public Affairs book cover

    Public Administration and Public Affairs

    13th Edition

    By Nicholas Henry

    Public Administration and Public Affairs demonstrates how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. Providing a comprehensive, accessible and humorous introduction to the field of Public Administration, this text is designed…

    Paperback – 2017-09-07
    Routledge

  • Communication Crisis at Kent State: A Case Study book cover

    Communication Crisis at Kent State

    A Case Study, 1st Edition

    By Phillip K. Tompkins, Elaine Vanden Bout Anderson

    Originally published in 1971. On May 4th, 1970, shots fired by the Ohio National Guard at Kent State University were heard around the world. People were either outraged by the killings or outraged at the students. Instant experts rendered the judgment that it was all a problem of communication.…

    Paperback – 2017-08-29
    Routledge
    Routledge Library Editions: Communication Studies

  • Social Media and Crisis Communication book cover

    Social Media and Crisis Communication

    1st Edition

    Edited by Lucinda L. Austin, Yan Jin

    Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers…

    Paperback – 2017-06-20
    Routledge

  • The Bauhaus and Public Relations: Communication in a Permanent State of Crisis book cover

    The Bauhaus and Public Relations

    Communication in a Permanent State of Crisis, 1st Edition

    By Patrick Rössler

    This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

  • Public Relations in the Nonprofit Sector: Theory and Practice book cover

    Public Relations in the Nonprofit Sector

    Theory and Practice, 1st Edition

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

  • Professional Communication and Network Interaction: A Rhetorical and Ethical Approach book cover

    Professional Communication and Network Interaction

    A Rhetorical and Ethical Approach, 1st Edition

    By Heidi A. McKee, James E. Porter

    Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop…

    Hardback – 2017-06-08
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Strategic Planning for Public Relations book cover

    Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

8Series in Public Relations

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