Communication: Public Relations

  • Student Workbook to Accompany Crisis Communications: A Casebook Approach book cover

    Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn_Banks, Kathleen Fearn-Banks

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals…

    Paperback – 2016-08-23
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 5th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

    Paperback – 2016-08-15
    Routledge

  • Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication book cover

    Pitch, Tweet, or Engage on the Street

    How to Practice Global Public Relations and Strategic Communication, 1st Edition

    By Kara Alaimo

    Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations…

    Paperback – 2016-08-09
    Routledge

  • Nation Branding, Public Relations and Soft Power: Corporatising Poland book cover

    Nation Branding, Public Relations and Soft Power

    Corporatising Poland, 1st Edition

    By Pawel Surowiec

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and…

    Hardback – 2016-08-04
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-08-04
    Routledge
    Routledge Communication Series

  • Gender and Public Relations: Critical Perspectives on Voice, Image and Identity book cover

    Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity, 1st Edition

    Edited by Christine Daymon, Kristin Demetrious

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is…

    Paperback – 2016-08-04
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Strategic Communication: New Agendas in Communication book cover

    Strategic Communication

    New Agendas in Communication, 1st Edition

    Edited by Anthony Dudo, LeeAnn Kahlor

    The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can…

    Paperback – 2016-07-19
    Routledge
    New Agendas in Communication Series

  • Social Media Campaigns: Strategies for Public Relations and Marketing book cover

    Social Media Campaigns

    Strategies for Public Relations and Marketing, 1st Edition

    By Carolyn Mae Kim

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

    Paperback – 2016-07-05
    Routledge

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Hardback – 2016-03-17
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Power of Information Networks: New Directions for Agenda Setting book cover

    The Power of Information Networks

    New Directions for Agenda Setting, 1st Edition

    Edited by Lei Guo, Maxwell McCombs

    The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those…

    Paperback – 2015-12-15
    Routledge
    Routledge Studies in Global Information, Politics and Society

  • Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide book cover

    Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide, 1st Edition

    By Arhlene A. Flowers

    Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers…

    Paperback – 2015-12-01
    Routledge

  • Human Resource Management: The Public Service Perspective book cover

    Human Resource Management

    The Public Service Perspective, 2nd Edition

    By Elizabeth D. Fredericksen, Stephanie L. Witt, W. David Patton, Nicholas P. Lovrich

    Sound HRM practices matter—they are a sine qua non of effective governance in democratic government—equally so at the local, regional, state and national levels of government. The NASPAA (Network of Schools of Public Policy, Affairs, and Administration) accreditation standards demand critical…

    Paperback – 2015-09-25
    Routledge

8Series in Public Relations

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