Communication: Public Relations

By Kathleen Fearn_Banks, Kathleen Fearn-Banks

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals…

Paperback – 2016-08-23
Routledge

By Ronald D. Smith

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

Paperback – 2016-08-15
Routledge

By Kara Alaimo

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations…

Paperback – 2016-08-09
Routledge

By Pawel Surowiec

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and…

Hardback – 2016-08-04
Routledge
Routledge New Directions in Public Relations & Communication Research

By Kathleen Fearn-Banks

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

Paperback – 2016-08-04
Routledge
Routledge Communication Series

Edited by Christine Daymon, Kristin Demetrious

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is…

Paperback – 2016-08-04
Routledge
Routledge New Directions in Public Relations & Communication Research

Edited by Anthony Dudo, LeeAnn Kahlor

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can…

Paperback – 2016-07-19
Routledge
New Agendas in Communication Series

By Carolyn Mae Kim

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

Paperback – 2016-07-05
Routledge

Edited by Amber Hutchins, Natalie T.J. Tindall

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

Hardback – 2016-03-17
Routledge
Routledge New Directions in Public Relations & Communication Research

Edited by Lei Guo, Maxwell McCombs

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those…

Paperback – 2015-12-15
Routledge
Routledge Studies in Global Information, Politics and Society

By Arhlene A. Flowers

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers…

Paperback – 2015-12-01
Routledge

By Elizabeth D. Fredericksen, Stephanie L. Witt, W. David Patton, Nicholas P. Lovrich

Sound HRM practices matter—they are a sine qua non of effective governance in democratic government—equally so at the local, regional, state and national levels of government. The NASPAA (Network of Schools of Public Policy, Affairs, and Administration) accreditation standards demand critical…

Paperback – 2015-09-25
Routledge