Communication: Public Relations

  • Public Relations, Activism, and Social Change: Speaking Up book cover

    Public Relations, Activism, and Social Change

    Speaking Up, 1st Edition

    By Kristin Demetrious

    Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and…

    Paperback – 2015-06-23
    Routledge
    Routledge Research in Public Relations

  • Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations book cover

    Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…

    Paperback – 2015-04-21
    Routledge
    Routledge Communication Series

  • Applied Public Relations: Cases in Stakeholder Management book cover

    Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Brittain Richardson, Marcie Hinton

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…

    Paperback – 2015-04-01
    Routledge
    Routledge Communication Series

  • Routledge Handbook of Sport Communication book cover

    Routledge Handbook of Sport Communication

    1st Edition

    Edited by Paul M. Pedersen

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and…

    Paperback – 2015-03-23
    Routledge
    Routledge International Handbooks

  • Reputation Management: The Key to Successful Public Relations and Corporate Communication book cover

    Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 3rd Edition

    By John Doorley, Helio Fred Garcia

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication,…

    Paperback – 2015-02-25
    Routledge

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
    Routledge
    Routledge Communication Series

  • Political Reputation Management: The Strategy Myth book cover

    Political Reputation Management

    The Strategy Myth, 1st Edition

    By Christian Schnee

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften…

    Hardback – 2015-01-06
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Routledge Companion to Advertising and Promotional Culture book cover

    The Routledge Companion to Advertising and Promotional Culture

    1st Edition

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical…

    Paperback – 2015-01-02
    Routledge
    Routledge Companions

  • The Routledge Handbook of Strategic Communication book cover

    The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Hardback – 2014-11-20
    Routledge

  • Corporate Communication: A Marketing Viewpoint book cover

    Corporate Communication

    A Marketing Viewpoint, 1st Edition

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways…

    Paperback – 2014-11-03
    Routledge

  • Virtue in Media: The Moral Psychology of Excellence in News and Public Relations book cover

    Virtue in Media

    The Moral Psychology of Excellence in News and Public Relations, 1st Edition

    By Patrick Lee Plaisance

    This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations. Plaisance conducted extensive…

    Paperback – 2014-07-25
    Routledge

  • Green Advertising and the Reluctant Consumer book cover

    Green Advertising and the Reluctant Consumer

    1st Edition

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the…

    Hardback – 2014-07-18
    Routledge

8Series in Public Relations

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